Consumers Are Skeptical About Words Like Nfts And Metaverse. Trading Volumes For Nft Art Collections Are Down % From Their Spring Peak. Meta’s Stock Has Dropped Some % Since The Company Changed Its Name In October Does It Even Make Sense To Invest In These New Kinds Of Content And Marketing Programs Now That The Bright, Shiny Newness Has Dimmed?maybe, If You Swap Web Glitz For UtilitytheMarketing – As I’ve Preached For Over A Decade – Is Driving Value To Your Audiences Through Content Experiences.
It’s The Content Marketing Mission: To Consistently Deliver Relevant And oman phone number material Valuable Content (Experiences) To Attract And Retain Audience Members Who Ultimately Convert To Customers.at The Recently Concluded Consumer Electronics Show (Ces), Raja Rajamannar, Chief Marketing Officer Of Mastercard, Spoke About Several Marketing Plans For The Company Just Launched The Web Artist Accelerator Program To “teach Both Artists And Fans How To Build (And Own) Their Brand” In What The Company Calls “the New Digital Economy.” The Program Uses Blockchain Technology (That’s What Makes It A Web Play).
But Its Utility Is That It Offers A New Way To Achieve Older Goals – Providing Artists With Fractional Ownership Of Co-created Work To Fund Musical Projects And Creating A Community With Fans.over The Last Year, I’ve Advised More Clients To Experiment With Content And Technologies Around Web I’ve Encouraged Them To Think Of Web As A Way To Provide A Functional Utility That Drives Value For The Audience. In Other Words, Look Beyond Speculative Investments In Collectibles Or Offering Virtual Places To Visit.