It works much better to address the client on a first name basis: even if you are directing your offer to a large company with a whole pyramid of positions. Zbyszek receives thousands of emails addressed neither to him nor to the sad figure of the CEO in front of his desk. So reach out to him and tell him directly why it is worth cooperating with you and what he - Zbyszek - can gain from it.
You.
Your company.
We noticed that...
Analyses show that your results are being lowered by...
Thanks to this you will gain...
Your production will start...
Easy.
Also avoid filler words that say absolutely hong kong telemarketing list nothing. The best, the fastest, the modern, the experienced. You don't even want to read such an offer: it's much better to write P90 production or a sound system that is like a dolphin. Why P90? What do dolphins have to do with speakers? New customers' minds will be full of questions, to which, of course, they will find their answer a little lower down. Aha: so it's about speed and frequency. But somehow... unusually named. I wonder what I will gain thanks to these parameters and how they differ from other solutions on the market...
No deadline? It's boring.\
Everything you offer personally naturally has an expiration date – after all, you don't know how busy you'll be in July or November, or whether you'll be taking a two-day trip to the Bieszczady Mountains in June (I'd run away from the world if I were you). The title page and/or the end page should therefore include the expiration date of the offer, which will work the scarcity mechanism on the recipient . This is nothing more than a gentle scare about the consequences of continuing to operate without your support – but in a non-intrusive way.
It's best not to use scare words at all, but to construct statements that follow from the context. Much better than: " Limited offer: ends in 7 days" is " 7 days to X% better results in section Y". If the customer decides, they will achieve the said results, and if not, by deduction: fig and poppy seed.
How to make a good sales offer
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