Technology strategy: Adapt to a future that will not be as we expected
Posted: Mon Dec 09, 2024 10:44 am
According to Gartner analysts, by 2023, products and services that did not exist before the pandemic will generate revenues worth €26.5 billion.
Technological strategies for a future that will not be as we expected
A new report from Forrester home owner phone number data explores whether tech companies are prepared for a future that the COVID-19 pandemic has radically transformed. While the report suggests that many companies are preparing, it also warns that not all will achieve their goals.
“Future-ready companies will balance short-term, rapid-execution periods with a long-term focus on adaptability […], while modernizing their technology architecture and migrating to the cloud.”
No more quick fixes
For obvious reasons, 2021 has proven to be a year of quick fixes that have allowed tech companies to stay afloat amid supply chain disruptions and changes in the way we work that have appeared almost overnight. But it’s time for future-oriented strategies, and Forrester’s latest report explores what’s in store for 2022 and beyond.
The technology investment strategy needs to be redefined in the face of a very different future than the one anticipated before the pandemic. Technology spending will increase by 6% in 2022, but this increase in investment is not enough. Forrester warns that the challenges facing technology companies will continue to increase and that, to maintain the same levels of productivity and profitability in the “new normal”, it will be necessary to give the same importance to the employee experience as is now given to the customer experience.
Integrating customer experience and employee experience
Forrester figures suggest that we are already past the first wave of technological transformation, with only 15% of companies surveyed planning to undertake their digital transformation by 2022. However, this means that our technology strategy needs to evolve if we want to differentiate ourselves from the competition in such a saturated market.
Technological strategies for a future that will not be as we expected
A new report from Forrester home owner phone number data explores whether tech companies are prepared for a future that the COVID-19 pandemic has radically transformed. While the report suggests that many companies are preparing, it also warns that not all will achieve their goals.
“Future-ready companies will balance short-term, rapid-execution periods with a long-term focus on adaptability […], while modernizing their technology architecture and migrating to the cloud.”
No more quick fixes
For obvious reasons, 2021 has proven to be a year of quick fixes that have allowed tech companies to stay afloat amid supply chain disruptions and changes in the way we work that have appeared almost overnight. But it’s time for future-oriented strategies, and Forrester’s latest report explores what’s in store for 2022 and beyond.
The technology investment strategy needs to be redefined in the face of a very different future than the one anticipated before the pandemic. Technology spending will increase by 6% in 2022, but this increase in investment is not enough. Forrester warns that the challenges facing technology companies will continue to increase and that, to maintain the same levels of productivity and profitability in the “new normal”, it will be necessary to give the same importance to the employee experience as is now given to the customer experience.
Integrating customer experience and employee experience
Forrester figures suggest that we are already past the first wave of technological transformation, with only 15% of companies surveyed planning to undertake their digital transformation by 2022. However, this means that our technology strategy needs to evolve if we want to differentiate ourselves from the competition in such a saturated market.