Uniqueness and originality are everything. Anyone can answer questions effectively these days. You need to stand out, both to humans and to algorithms. You need to be memorable.
Understand your audience—who are they? Where are they? How do they consume content?
Content promotion has never been more important than it is now. Promote your article from the very beginning: share it, engage your target audience, discuss it with industry peers. Build your authority.
What makes content great?
Great content stands out. It's memorable. So memorable that people in professional environments want to share it as part of their online persona. Great content gets people talking and thinking.
Unfortunately, there's no one-size-fits-all solution for creating this kind of content. The challenge lies in the people.
Some people like to take their time, absorbing every word of an article. Others skim or scan for important information. Still others are better at processing visual information. What works well for one person may not work for another.
And that's okay, it's impossible to please everyone.
But you can create unforgettable experiences that will attract the right people. You can leverage your expertise, add unique elements, make the content easy to digest, and use a variety of multimedia formats.
The four criteria for great content are: educate, entertain, engage, and inspire. Good content takes time. If you rush it, you'll get what you deserve—a piece of crap on a stick.
What makes content bad?
Blandness. Banality. Lack of uniqueness. Failure to tell a story. For the past decade, websites have been able to afford to create low-quality content because it's easy to rank.
And in some sense this is no longer enough
Once SEOs figured out how the algorithm worked, content became increasingly bland. It was easy for established brands to create boring content with a few SEO-optimized headlines, and it "worked."
And by "worked," I mean it generated incredible income with minimal effort. To be fair, in some cases, that remains true.
We live in a sea of terrible content. Barry Adams wrote a great article about the online content quality curve and how the development of artificial intelligence will lead to an increase in the amount of clearly mediocre content.
content distribution chart by quality
Because it's easier. It's easier to generate cyprus cell phone database an article using AI. To repeat the same nonsense as your competitors. When people and brands have goals, and achieving them becomes increasingly difficult, something has to change.
Good content must meet a variety of criteria. If it's not engaging, easy to understand, unique, informative, and neither educational nor entertaining (or, preferably, both), it will be forgotten.
Or be remembered for the wrong reasons.
If you're interested in looking at the best search-only content, look for the weakest sites that outperform the strongest ones. It's an uphill battle, so it's worth paying attention to the pages that stand out.
In the same way, Google looks for sites and pages that exceed their “expected” CTR, and you can do the same.