The Complete SEO Guide for Beginners
Posted: Mon Dec 09, 2024 8:42 am
The characteristics that make us human beings different from all living beings that have existed on earth until today are undoubtedly our ability to think and question. As the only living being with the ability to ask questions, human beings have resorted to many methods throughout history to find answers to their questions. Human beings, who initially tried to find answers to these questions through observation, have found a completely different medium with the widespread use of the internet in the 1990s, which emerged as a military technology in the late 1960s. Thanks to the great developments in digital technologies, the internet, which has managed to reach many people's pockets, has become the most important tool through which people search for answers to all kinds of questions.
With the internet, one of the greatest developments of our age, content and information production has reached the highest level in human history. When we look at internet consumption all over the world, we see that there is a consumption at the level of zetabytes and this consumption is increasing every year. We can say that one of the most important reasons for this situation is that the internet has become a bigger part of our lives day by day with the diversification of smart devices.
In the past, media such as television and newspapers, which were effective communication tools, expected us to consume the content presented to us by assigning us a passive role, and forced us to do so. However, with the introduction of the internet into our lives, we, as users, have taken on an active role and have become able to both choose and produce our own content.
Although the growth in the internet area, where users can business owner database also produce content, seems to be beneficial in terms of increasing the variety of information, it should be admitted that this also brings some problems. Because the internet geniuses of the age, who saw that the percentage of quality information was rapidly decreasing in a world where everyone could produce content and that people had to fight against a huge information dump to reach the information they were looking for, aimed to contribute to the user's search for the information they needed by creating search engines.
Of course, it is not possible to describe all of these searches as searches aimed at accessing information only. Nowadays, we all search for all the information we want to obtain on the internet, from the repair of a broken faucet to the features of the new mobile phone we will buy. In this respect, search, which is also on the radar of many commercial enterprises, is starting to become even more important. With the inclusion of social media, which is another important turning point of the internet revolution, although the percentage of search in the total market has decreased a little, global figures show that; searching is still the most popular method people use to reach from one site to another.
While the development of search has made us individuals who can access information more easily, companies have not remained indifferent to the increasing interest in this area and have started to look for different methods in order to benefit from the new situation. These method searches have led to the emergence of methods such as SEO (Search Engine Optimization), which covers all the tactics used to rank high in search engines, and PPC (Pay per Click), which is based on paying costs per click to be included in sponsored results .
b) Where Search and Results Meet: Search Engines
Studies show that approximately 8 billion queries are made on search engines every day. * To explain more clearly, we can say that when the world population is taken into account, there is more than one search per person per day, or more than 8 thousand searches are made per second. This is actually a fact that shows how big a job search engines do. For all these reasons, search engines push the limits of their financial and human resources in order to provide the most accurate, fastest and most detailed answer to their users. This means a serious investment in both time and money. Of course, while search engines provide people with the information they are looking for free, they also have to meet their investment with advertising models based on sponsored results.
But even if it is an advertisement, search engines are obliged to keep these areas in a quality that will respond to what users are looking for. We know that the first project to realize the potential of search engines was Archie, which was launched in 1990. Archie 's basic mission at that time was to present files found on FTPs (a type of file sharing protocol) of different websites to other users in the form of lists. This search engine, which is very basic and works only with a listing method, also has the distinction of being the first search engine due to its vision and structure. After this project, they realized that search engines had become a necessity.
At that time, many companies that wanted to take advantage of this opportunity invested in this area, but none were as successful as Altavista, which started its service in 1994. During the period when Altavista was strong, many search engines wanted to bring the web together in their own index. During this period, even having a search index of 2 million was very impressive, while AltaVista included every corner of the internet in its index with its index of 20 million. Altavista, which had a much more impressive ranking algorithm than its competitors in addition to having high access to information, gained great momentum in a short time.
With the internet, one of the greatest developments of our age, content and information production has reached the highest level in human history. When we look at internet consumption all over the world, we see that there is a consumption at the level of zetabytes and this consumption is increasing every year. We can say that one of the most important reasons for this situation is that the internet has become a bigger part of our lives day by day with the diversification of smart devices.
In the past, media such as television and newspapers, which were effective communication tools, expected us to consume the content presented to us by assigning us a passive role, and forced us to do so. However, with the introduction of the internet into our lives, we, as users, have taken on an active role and have become able to both choose and produce our own content.
Although the growth in the internet area, where users can business owner database also produce content, seems to be beneficial in terms of increasing the variety of information, it should be admitted that this also brings some problems. Because the internet geniuses of the age, who saw that the percentage of quality information was rapidly decreasing in a world where everyone could produce content and that people had to fight against a huge information dump to reach the information they were looking for, aimed to contribute to the user's search for the information they needed by creating search engines.
Of course, it is not possible to describe all of these searches as searches aimed at accessing information only. Nowadays, we all search for all the information we want to obtain on the internet, from the repair of a broken faucet to the features of the new mobile phone we will buy. In this respect, search, which is also on the radar of many commercial enterprises, is starting to become even more important. With the inclusion of social media, which is another important turning point of the internet revolution, although the percentage of search in the total market has decreased a little, global figures show that; searching is still the most popular method people use to reach from one site to another.
While the development of search has made us individuals who can access information more easily, companies have not remained indifferent to the increasing interest in this area and have started to look for different methods in order to benefit from the new situation. These method searches have led to the emergence of methods such as SEO (Search Engine Optimization), which covers all the tactics used to rank high in search engines, and PPC (Pay per Click), which is based on paying costs per click to be included in sponsored results .
b) Where Search and Results Meet: Search Engines
Studies show that approximately 8 billion queries are made on search engines every day. * To explain more clearly, we can say that when the world population is taken into account, there is more than one search per person per day, or more than 8 thousand searches are made per second. This is actually a fact that shows how big a job search engines do. For all these reasons, search engines push the limits of their financial and human resources in order to provide the most accurate, fastest and most detailed answer to their users. This means a serious investment in both time and money. Of course, while search engines provide people with the information they are looking for free, they also have to meet their investment with advertising models based on sponsored results.
But even if it is an advertisement, search engines are obliged to keep these areas in a quality that will respond to what users are looking for. We know that the first project to realize the potential of search engines was Archie, which was launched in 1990. Archie 's basic mission at that time was to present files found on FTPs (a type of file sharing protocol) of different websites to other users in the form of lists. This search engine, which is very basic and works only with a listing method, also has the distinction of being the first search engine due to its vision and structure. After this project, they realized that search engines had become a necessity.
At that time, many companies that wanted to take advantage of this opportunity invested in this area, but none were as successful as Altavista, which started its service in 1994. During the period when Altavista was strong, many search engines wanted to bring the web together in their own index. During this period, even having a search index of 2 million was very impressive, while AltaVista included every corner of the internet in its index with its index of 20 million. Altavista, which had a much more impressive ranking algorithm than its competitors in addition to having high access to information, gained great momentum in a short time.