Yes, the herd principle applies even more in B2B marketing than in other areas, but in this series we will show you several methods that "black sheep" can use to get a good distance ahead of the herd.
We try to break the four myths about marketing in engineering mentioned above with our clients by describing the process, setting goals, measuring, evaluating...
We tear down wall calendars and replace them with content analytics , online strategies, lead management and marketing data analysis.
And that's exactly what our series is about. During it, we'll also show you specific examples of where we've applied B2B marketing strategies and increased our client's profit. And that's what it's all about. Do you agree?How to solve marketing for architects II.
The second part of the Marketing for Architects series shows how to proceed correctly. When? When you want to be seen! In the first part, we described...
The second part of the Marketing for france telemarketing list Architects series shows how to proceed correctly. When? When you want to be seen!
In the first part, we described the issue of the right timing of communication. Today we will focus on content and content strategy. In layman's terms: what will you say? Yes: you are the best architectural studio in the Czech Republic, maybe even in Europe, you have a foothold and several dozen projects in your drawer, plus a few implementations and one third place in the Young & Successful under 29 competition (of course, such a competition does not exist, we are just kidding). Not much of a starting position.
You want to be on the cover of Forbes and in the 30 under 30 ranking, like the architects Chybík + Kristof . We at Idealab have also solved such a task as part of our work on marketing for architects. How to proceed?
Tip One: Define a Goal
Architecture is like hunting (no, we're exaggerating again). Some people like to go hunting for pheasants, some like to shoot deer, and some like to go to the other side of the world to shoot a tiger. To get somewhere with marketing, define a goal: where you'll be in a year, what marketing is actually supposed to bring you - and don't be afraid to admit that you "just" want to please your ego. That's a legitimate goal too.
Tip Two: Develop a Plan
At Idealab, we have developed a "boarding program" for architects, where we define and describe the marketing goal. Based on the results of our joint work, we then develop a precise plan for a year or two.
A full-day workshop at your office will clearly answer many questions, and together we will determine the procedure and specific steps on how to proceed in marketing, how to set measurable and achievable goals and how to achieve them.
Do you want to try this "boarding workshop"? Write to us .
