Customers expect companies to know what types of products they typically consider or their preferred price range. Marketers can go further and learn what time customers typically browse a site, when they make a purchase, and what device they use for each action.
Customers also expect brands to know how often they click on social media ads, how often those lead to a purchase, and what types of emails they're most likely to open.
What's behind conversion goals?
Focusing on conversions and sales is appealing. Employees can demonstrate their performance this month, rather than having to talk to founders about long-term prospects. Figures allow you to quickly show how much money was spent and how many applications were received. Creatives can be evaluated and improved, and communication channels can be critically selected, offering the most cost-effective ones. If a new holy see cell phone database marketing manager joins the company, there's a high probability they'll prioritize initiatives with quick returns. This provides a chance to demonstrate personal effectiveness and earn a bonus. I'd like to highlight a category of people who are particularly drawn to the "conversion" approach: SEO specialists who suddenly started calling themselves marketers. Previously, they tried to trick search engines, but now they're "hacking" marketing. "Let's make the button bigger," "We need to write shorter copy," "What if we use brighter colors?" "Well, it works!" They don't understand the principles of marketing , and the "invest a thousand and get a thousand and a half" approach is more familiar to them.
What's wrong with focusing entirely on conversion
blocking the source of clients in the future
Using the sales funnel analogy, to grow a business, new people need to enter the funnel. Marketing aimed at quick results and conversions is focused on the bottom of the funnel. It doesn't attract new people. It's short-sighted. There's no foundation for future growth. Long-term business growth cannot be achieved through conversion efforts alone.