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are still doing research to understand and orient themselves towards a purchase.

Posted: Mon Dec 09, 2024 8:15 am
by siyam12
Navigational keywords, on the other hand, concern searches that also have the brand name inside them and that are used by users to reach a specific page. Informational or informational searches are those that concern the editorial aspect, such as that expressed by a blog.

Informative or informational are keywords that allow you to intercept traffic that is not interested in conversion at least immediately but that can be valuable for many other reasons such as loyalty, user profiling and brand awareness. Here are some examples.

Navigational
Amazon Shoes
Format PC Aranzulla
Transactional
Buy Gucci shoes
Car insurance
Informational
How to ask for a loan
When to change the air filter?
Commercials
Best car insurance
Should I count on Sanpaolo or Poste?
Why study search intent?
Simple, this way you can respond simply and effectively to the public's requests. And obtain one of the best results for those who deal with content marketing: providing a web page capable of responding sincerely, truly and well-structured to the request for a benefical purpose . That is to say, a very interesting concept that is expressed in the PDF guide dedicated to quality raters.

“The purpose of a page is the reason or reasons why the Qatar Phone Numbers
page was created. Every page on the Internet is created for a purpose, or for multiple purposes. Most pages are created to be helpful for users, thus having a beneficial purpose”.

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The beneficial purpose is the reason or reasons why the page was created. The goal is to capture the search intent and intercept the useful combination of contents in order to satisfy the public in the best possible way. It is not a superficial and meaningless detail, on the contrary.

This can avoid one of the worst dramas for website owners, entrepreneurs, SEO experts and web performers: giving unsatisfactory content to those browsing the website. Thus forcing the user to change the source from which to gather the information needed to satisfy their search.

Change SEO with search intent
The focus on search intent digs deep and revolutionizes the world of SEO, forcing those who optimize web pages to rethink the way they package content, focusing on a fundamental aspect: quality is a value that is decided by users and not by those who write the texts.

Which must be able, first of all, to understand how to give real value to the user. Thus a series of barriers that in the past have characterized the work of writing fall, such as the abundance of texts on a web page: it is not said that to respond to a search intent it is necessary to writdual proj