Is the communication directly relevant to their role or company's needs?
Posted: Sun May 25, 2025 5:04 am
Necessity Test: Is the processing necessary to achieve that interest? (e.g., direct email is necessary to inform businesses about your B2B solution).
Balancing Test: Do the individual's rights and interests outweigh your legitimate interest? This is the most critical part. Considerations include:
Is the data professional contact information?
Is the processing expected by the individual in their brazil phone number list professional capacity?
Is there a clear and easy opt-out mechanism?
Example for B2B in Bangladesh: A software company in Chittagong identifies manufacturing firms struggling with inventory management. They can, under legitimate interest, send an email to the professional email address of an Operations Manager, introducing their inventory management software, provided the email is relevant, non-intrusive, and includes a clear unsubscribe option. The expectation for a professional to receive relevant business communications is higher than for a consumer.
GDPR Compliance in B2C and B2B Lead Generation: Practical Steps
Implementing GDPR compliance requires careful planning and execution:
Transparent Privacy Policies: Ensure your privacy policy is easily accessible, written in plain language (consider Bangla for local context in Bangladesh), and clearly outlines:
What data is collected.
Why it's collected (purpose).
The lawful basis for processing.
How long data is stored.
Who has access to the data (including third-party processors).
Data subject rights and how to exercise them.
Balancing Test: Do the individual's rights and interests outweigh your legitimate interest? This is the most critical part. Considerations include:
Is the data professional contact information?
Is the processing expected by the individual in their brazil phone number list professional capacity?
Is there a clear and easy opt-out mechanism?
Example for B2B in Bangladesh: A software company in Chittagong identifies manufacturing firms struggling with inventory management. They can, under legitimate interest, send an email to the professional email address of an Operations Manager, introducing their inventory management software, provided the email is relevant, non-intrusive, and includes a clear unsubscribe option. The expectation for a professional to receive relevant business communications is higher than for a consumer.
GDPR Compliance in B2C and B2B Lead Generation: Practical Steps
Implementing GDPR compliance requires careful planning and execution:
Transparent Privacy Policies: Ensure your privacy policy is easily accessible, written in plain language (consider Bangla for local context in Bangladesh), and clearly outlines:
What data is collected.
Why it's collected (purpose).
The lawful basis for processing.
How long data is stored.
Who has access to the data (including third-party processors).
Data subject rights and how to exercise them.