So how can brands or companies measure brand awareness values, organic traffic and visitor volumes, or returns on advertising investments? How can they quickly analyze with paid or free data tools? Right here, I will tell you about the 5 most comprehensive SEO data tools that answer all of these questions.
SimilarWeb
First, let's start by answering basic questions such as what is SimilarWeb and how to use it. When a website is created, certain reliable tools are needed. SimilarWeb is one of the most used data tools for detailed analysis of market distribution or sector competitors with equivalent traffic. SimilarWeb is one of the most popular data tools with detailed data access in site or sector analysis according to your needs. Let's examine the data provided by this popular tool together!
First of all, this data tool stands out with its practical interface that provides ease of use as well as providing comprehensive data analysis on a sectoral basis.
The tool offers its users a total of 212 sectors in categories for sector-based analysis. Each of the 212 categories consists of 100 company content. With this rich category list, it manages to differentiate itself from other data tools.
If the companies you are targeting are not in the category lists that SimilarWeb offers to its users, you can also create your own custom category. You have the chance to add up to 100 different competitor companies to this custom list.
When we continue with sector-based data analysis; you can list the websites that receive the most traffic in the sector, and graphically examine the distribution of the sector throughout the year within the date ranges you choose.
In this way, you can observe the time period in which industry users show intense interest and make new plans for your site specifically for the month/months in which there is an increase.
The graph you see above shows the distribution of interest job seekers database in a selected sector throughout the year. In this distribution, you can also access the average time users spend in the sector and the number of pages they browsed during this period.
After obtaining general information about the sector-based analysis, I also recommend making an evaluation specific to individual competitors.
Thanks to SimilarWeb, you can add organic competitors who have equal or more/lower traffic than your website but are listed for common keywords.
At this stage, it is possible to see detailed information such as the annual and monthly average visitors to the site, the time the visitor spends on the site and the bounce rates, and thus to make comparisons.
The table above is as follows from top to bottom;
Monthly Visit; monthly visitor average,
Monthly Unique Visitors; unique visitors coming from different IP addresses,
Visits/Unique Visitors ; the average number of times a visitor visits the same site,
Visit Duration; the time a visitor spends on the site,
Pages Per Visits ; the average number of pages a unique visitor visits,
Bounce Rate; the bounce rate; that is, the rate at which a visitor leaves the page they came to the website directly and does not visit other pages,
You can deepen your site-based analysis with the information above.
SimilarWeb has some features that set it apart from other data tools. I can say that it stands out from its competitors, especially with its Audience Interest page, where you can interpret user interest on a site-specific basis.
In this way, you can view which competitor websites users prefer before visiting the targeted website, based on percentage values, specific to the site and competitors.
