VK and Telegram . VKontakte is suitable for a wide audience and a variety of content formats, but lacks the functionality of Meta*'s advertising account. Telegram is valued for its simplicity and nativeness. Although the Stories feature has appeared on the platform, it hasn't yet become as powerful a tool as Instagram*.
How to adapt marketing to new conditions?
Analytics . Local analytics systems help you better mauritius-telemarketing-database understand audience behavior and optimize advertising campaigns.
Targeting and retargeting . Advanced ad personalization helps improve campaign performance and achieve better ROI.
Direct marketing . Email, SMS, and instant messaging are back in fashion thanks to personalization and building trust with customers.
ABM (Account-Based Marketing) . In the B2B sector, companies develop personalized campaigns for key clients, which increases their effectiveness.
The Future of Marketing in Russia: What Awaits Us?
Marketing in Russia will continue to evolve, and by 2025, the advertising market will focus on:
Strengthening local brands . Russian companies will occupy vacant niches and create products with a national cultural identity.
The rise of content marketing . Brands will increasingly invest in high-quality content (blogs, videos, educational programs) to build trust with their audience.
Leveraging technology . Artificial intelligence, automation, and neural networks will help optimize marketing processes and reduce costs.
Advanced analytics . Predictive models and big data analysis will make marketing more accurate and effective.
Marketing in Russia in an Era of Restrictions: How Brands Can Adapt and Grow
Let's sum it up
Advertising restrictions and marketing sanctions are forcing companies to rethink their strategies, focusing on local platforms, native content, and personalization. To successfully grow, brands require innovative approaches, and the Wunder Digital team is ready to offer solutions: from developing promotion strategies on VK and Telegram to setting up targeted advertising and creating unique content.