Expansion of the traditional set of sites

[Sumona1030]

While we previously encountered the traditional set of social networks in briefs—VKontakte, Facebook*, and Instagram*—brands are now increasingly seeking a presence on more exotic platforms, such as TikTok or Yandex.Zen. This geographic expansion is logical: finding new audiences, testing unusual formats (for example, short videos instead of the traditional "text + visuals"), and more opportunities for experimentation and creativity. Another advantage is that having a large number of platforms means you don't lose out on communication if one account is blocked: you always have communities on other social networks where you continue to communicate with your audience.

Expansion of the traditional set of sites
One of the leading Belarusian brands on TikTok is Oz.by.

It's important to remember: when developing an malawi telemarketing database SMM promotion strategy , like Sherlock Holmes, we move from the general to the specific, first defining the goal and then selecting platforms. Why are you using social media? What do you need them for? What goals and objectives will they be designed to achieve? Ask yourself these questions at the start, and perhaps you'll realize that the standard triad of VKontakte , Facebook*, and Instagram* will be enough for your business. Or perhaps Instagram* alone will suffice. Or perhaps TikTok and other social networks are a direct path for you. Combinations can vary, as long as they meet your actual business objectives.





Reducing Content Production Costs and the Power of UGC
Content production is usually the largest expense in SMM. It's no surprise that businesses are looking for ways to reduce it. What are the options? In our opinion, the most affordable and effective are:

UGC (User Generated Content)
We've been talking about the importance of user-generated content for a long time – it's not a trend for 2021 or even 2020. Many brands, however, work with UGC ad hoc, using only posts and Stories that users contribute voluntarily. It should be the other way around: encourage users to systematically create content for your brand, train them to regularly share their impressions or post reviews of your product. Moreover, you can build an entire SMM concept around this. We did just that when working on the Canon Belarus project, where 80% of the visuals were user-generated photos.

UGC (User Generated Content)