Wrong audience. Targeting everyone reduces conversions. For example, advertising children's products to 18-60 year olds is less effective than to women 20-35.
Copying other people's strategies. Approaches from other social networks don't work on VK due to different audiences and algorithms. For example, long posts are less popular than music videos.
Ignoring analytics. Without analyzing reach and niger telemarketing database engagement, it's impossible to improve campaigns. For example, posts with polls may receive more interactions than memes.
Inattention to the community. Ignoring comments and questions undermines trust. Respond to messages and negativity professionally, offering solutions.
Scaling too quickly. Investing a large budget without testing leads to losses. For example, advertising in the wrong groups may not pay off.
Clear VKontakte strategies and regular analysis will help you avoid these mistakes.
Case Study: How to Get Leads Through VKontakte
VKontakte has also proven itself to be a powerful tool for B2B sales. From Wunder Digital's experience: in just 45 days, we managed to generate 486 leads for a company offering specialized services in the construction and logistics industries.
How Russian brands can scale sales through VKontakte
The campaign's primary objective was to collect applications from regional businesses. Targeting was focused on decision-makers (executives, suppliers, and technical specialists) based on their interests, job titles, and industry associations.
The company used several advertising formats: banners with offers, carousels with product visualizations, and video presentations of case studies. Leads were collected through button ads and VK Advertising lead forms, and all requests were automatically transferred to the CRM for convenient processing.
Results achieved:
486 applications from relevant audience;
average cost of an application is 412 ₽;
conversion to transactions - 11%;
The campaign ROI is over 390%.
Success was achieved thanks to a clearly defined offer, simple user interaction, and competent CRM integration. This case study confirms that VKontakte can be an extremely effective tool for B2B sales if targeted and creatively configured correctly.
Let's sum it up
Scaling your business on VK is easy thanks to the platform's wide audience and flexible sales tools. Where do you start? We're sharing a checklist for a confident start.
Optimize targeting — customize geographic and interest-based targeting to accurately reach the right audience.
Use retargeting to bring back users who have already engaged with your content.
Test different formats – try carousels, banners, clips, and influencer marketing.
Start with tests – don’t be afraid to experiment with small budgets to find effective strategies.
Analyze results – track which creatives and formats perform best and scale successful campaigns.
Automate processes – integrate CRM and chatbots to simplify application processing and improve the customer experience.