Electronic advertising controls: Learn about them to avoid them
Posted: Mon May 19, 2025 8:53 am
In light of the digital transformation enabled by Vision 2030 in the Kingdom of Saudi Arabia, and the boom in e-commerce and its growing user base across all cities in the Kingdom, many marketers are now using paid advertising campaigns on various digital platforms, including social media and Google Ads. Regulating online advertising now requires several specific controls under a legal framework aimed at protecting followers and ensuring the integrity of commercial transactions across digital platforms.
Learn about the challenges that may face online advertising in Saudi Arabia.
√ Rapid technological changes on digital platforms and their tools.
√ Dealing with fake misleading content ads.
√ Challenges in monitoring content and its ecuador mobile phone number list adherence to the culture of Saudi society.
√ Commitment to ethical responsibility in Google Ads professionalism .
How do online advertisements affect consumer behavior?
Online advertising influences consumer behavior and influences different age groups, such as children and young people, when deciding to purchase a product or request a service.
It may affect society, as electronic advertisements may contribute to promoting different ideas that may be beneficial or harmful to society.
Learn about the importance of electronic advertising regulations.
Electronic advertising regulations include several basic criteria, including:
√ Adherence to ethical principles and standards to ensure transparency of marketing messages and credibility for customers.
√ Electronic advertising regulations help protect consumers from misleading and deceptive advertising that causes health or financial harm.
√ These controls contribute to strengthening trust between the brand and the public.
√ Comply with the laws and culture of Saudi society when creating paid advertising campaigns.
Laws and regulations related to electronic advertising
Like everything else, there are special controls, laws, and regulations for online advertising, just like traditional advertising, including:
√ Consumer protection laws require that advertisements be clear and clearly describe the nature of the product or service offered by the brand, while avoiding exaggerating the benefits of the product or service. Customers should be warned when using any health-related product or product that may affect their safety, or when advertising false offers or fake competitions.
√ Data protection and privacy laws protect customer data and prevent it from being leaked or used illegally.
√ Intellectual Property Rights Laws Avoid using copyrighted or proprietary content.
√ Occupational safety and health regulations related to advertisements of accredited medical and health centers.
√ Laws related to cybercrimes when using various modern technologies, such as artificial intelligence, is misused and illegal.
√ Integrating strategic planning with digital marketing enhances companies' ability to effectively achieve their goals. Strategic planning provides a clear vision of the target market and long-term business goals, while digital marketing enables the implementation of that vision through effective digital channels. This integration contributes to improved audience targeting, maximized return on investment, and created an integrated customer experience. This integration helps companies respond quickly to market changes and achieve a strong competitive advantage.
Online Targeted Advertising Controls
√ Paid advertising campaigns rely on understanding the target audience, collecting and analyzing user data on their interests and online behavior.
√ Obtaining the user’s consent to accept or refuse the use of their data when registering for a course or registering their data on e-commerce sites.
√ Offers multiple options for subscribing to any digital platform.
√ Providing the option to easily unsubscribe at any time on websites and online stores.
√ Providing the feature of submitting complaints and suggestions to brands.
The role of regulatory authorities in regulating electronic advertising
Targeted advertising controls may be set by regulatory authorities or various digital platforms.
Regulatory authorities play an important role in ensuring brands comply with online advertising regulations, through several key tasks:
√ Monitor advertising content to ensure that brands comply and do not violate consumer rights.
√ Imposing financial and legal penalties and fines if a brand violates electronic advertising controls.
√ Compliance with the laws of global digital platforms and their compatibility with Saudi consumer culture.
Learn about the challenges that may face online advertising in Saudi Arabia.
√ Rapid technological changes on digital platforms and their tools.
√ Dealing with fake misleading content ads.
√ Challenges in monitoring content and its ecuador mobile phone number list adherence to the culture of Saudi society.
√ Commitment to ethical responsibility in Google Ads professionalism .
How do online advertisements affect consumer behavior?
Online advertising influences consumer behavior and influences different age groups, such as children and young people, when deciding to purchase a product or request a service.
It may affect society, as electronic advertisements may contribute to promoting different ideas that may be beneficial or harmful to society.
Learn about the importance of electronic advertising regulations.
Electronic advertising regulations include several basic criteria, including:
√ Adherence to ethical principles and standards to ensure transparency of marketing messages and credibility for customers.
√ Electronic advertising regulations help protect consumers from misleading and deceptive advertising that causes health or financial harm.
√ These controls contribute to strengthening trust between the brand and the public.
√ Comply with the laws and culture of Saudi society when creating paid advertising campaigns.
Laws and regulations related to electronic advertising
Like everything else, there are special controls, laws, and regulations for online advertising, just like traditional advertising, including:
√ Consumer protection laws require that advertisements be clear and clearly describe the nature of the product or service offered by the brand, while avoiding exaggerating the benefits of the product or service. Customers should be warned when using any health-related product or product that may affect their safety, or when advertising false offers or fake competitions.
√ Data protection and privacy laws protect customer data and prevent it from being leaked or used illegally.
√ Intellectual Property Rights Laws Avoid using copyrighted or proprietary content.
√ Occupational safety and health regulations related to advertisements of accredited medical and health centers.
√ Laws related to cybercrimes when using various modern technologies, such as artificial intelligence, is misused and illegal.
√ Integrating strategic planning with digital marketing enhances companies' ability to effectively achieve their goals. Strategic planning provides a clear vision of the target market and long-term business goals, while digital marketing enables the implementation of that vision through effective digital channels. This integration contributes to improved audience targeting, maximized return on investment, and created an integrated customer experience. This integration helps companies respond quickly to market changes and achieve a strong competitive advantage.
Online Targeted Advertising Controls
√ Paid advertising campaigns rely on understanding the target audience, collecting and analyzing user data on their interests and online behavior.
√ Obtaining the user’s consent to accept or refuse the use of their data when registering for a course or registering their data on e-commerce sites.
√ Offers multiple options for subscribing to any digital platform.
√ Providing the option to easily unsubscribe at any time on websites and online stores.
√ Providing the feature of submitting complaints and suggestions to brands.
The role of regulatory authorities in regulating electronic advertising
Targeted advertising controls may be set by regulatory authorities or various digital platforms.
Regulatory authorities play an important role in ensuring brands comply with online advertising regulations, through several key tasks:
√ Monitor advertising content to ensure that brands comply and do not violate consumer rights.
√ Imposing financial and legal penalties and fines if a brand violates electronic advertising controls.
√ Compliance with the laws of global digital platforms and their compatibility with Saudi consumer culture.