The importance of productive capacity and Chronoanalysis
Posted: Mon Dec 09, 2024 6:19 am
Strategic layout
Reading time: 3 minutes
Have you ever felt overwhelmed, uncomfortable or unwelcome when entering a store? Such feelings are often caused by the organization and arrangement of the products and elements in that location. This combination is called Layout. This plays a fundamental role in business, as it directly affects the image that the consumer will have of the establishment and makes them feel more comfortable and safe to make their purchases.
Therefore, the layout of a store bc data hong kong becomes as important as the products themselves; it is a sales strategy. The goal of establishing the layout is to make customers enter, stay and consume through organized rearrangements. To do this, it is necessary to follow the following steps:
1. Make a positive first impression with your layout
One of the stages in which establishments lose the most potential customers is when it comes to attracting them to visit the store. To avoid such a loss, it is necessary to arouse the buyer's curiosity with a correct layout. Furthermore, attention must be paid to the consumer's well-being during their shopping period.
But how do you get the customer’s attention?
Consumer curiosity can be aroused by the presence of flashy shop windows and displays . These should have prominent colors and display the most popular products on the market. However, exaggeration is unnecessary. It is necessary to maintain a balance between flashy and pleasant, so that the establishment does not give off an image of disorganization.
Schedule your free diagnosis!
Furthermore, consumers may be interested in promotions . Therefore, it is advisable to advertise them succinctly and clearly in the layout, with a large font and in bright colors. It is also recommended to change them periodically, so that consumers do not think that such offers are recurring in the establishment.
To ensure the customer's well-being , attention must be paid to the temperature, music, smells and lighting of the environment. This way, the customer will feel more comfortable and likely to consume more.
Read more about how the right layout can boost your business
2. Display your products intelligently in the layout
Before establishing the locations where the products will be placed, it is important to take into account that there are two types of purchases: planned purchases and impulse purchases . Each of them requires different layouts.
Planned purchases
A layout is needed in which the consumer can easily find the desired product. This can be achieved with clear, functional and organized divisions , that is, establishing sectors and allocating the products following a logic.
It is also important to keep the most prominent products in the field of vision (between eye and torso height), so that they can be easily found again. Department stores have this very striking characteristic. In them, the clothes are separated into women's and men's sections, basic clothes and more elegant clothes. In addition, they also have designated spaces for underwear, shoes and pajamas.
Impulse purchases
Some strategies are used:
Offer an exclusive stand or shelf where new products can be displayed. These products are not part of the customer's consumption plans, however, if the stand or shelf is attractive and accessible, these elements will attract attention and will be purchased.
Place small, inexpensive products near the checkouts , where queues form. This way, while the customer waits to be served, they will be distracted by the products in front of them.
Place complementary products close to each other . This way, when purchasing the planned product, the customer may be interested in its complementary product and purchase it as well.
Smart product display
Also read about the role of inventory management
3. Organize your layout
Before organizing your space, it is important to know the path taken by the customer from the moment they enter the store. In addition, you need to know the hot spots (places where the customer goes when entering the establishment and where the most sought-after products are) and the cold spots (areas with less popular products).
These factors must be taken into account when allocating products, as there must be a balance between hot and cold spots, so that the customer can walk through the entire establishment and have contact with all available products.
Strategies to balance cold spots and hot spots through Layout
The cashier should also be at the back of the store , so that the customer can once again see all the products in the store and, consequently, become interested in one of them.
It is also recommended that you use bright lights on the ceiling and, if possible, on the shelves, in order to enhance and highlight the product.
Another strategy widely used to increase sales of merchandise is the so-called massification of specific products . This technique consists of repeating the same product throughout the store. That is, placing it in two or more aisles so that, through the insistence on displaying the products, the customer ends up giving in.
It is worth mentioning that the space must be well used, but always remembering that organization is more important than allocating the maximum number of products in the available space.
Reading time: 3 minutes
Have you ever felt overwhelmed, uncomfortable or unwelcome when entering a store? Such feelings are often caused by the organization and arrangement of the products and elements in that location. This combination is called Layout. This plays a fundamental role in business, as it directly affects the image that the consumer will have of the establishment and makes them feel more comfortable and safe to make their purchases.
Therefore, the layout of a store bc data hong kong becomes as important as the products themselves; it is a sales strategy. The goal of establishing the layout is to make customers enter, stay and consume through organized rearrangements. To do this, it is necessary to follow the following steps:
1. Make a positive first impression with your layout
One of the stages in which establishments lose the most potential customers is when it comes to attracting them to visit the store. To avoid such a loss, it is necessary to arouse the buyer's curiosity with a correct layout. Furthermore, attention must be paid to the consumer's well-being during their shopping period.
But how do you get the customer’s attention?
Consumer curiosity can be aroused by the presence of flashy shop windows and displays . These should have prominent colors and display the most popular products on the market. However, exaggeration is unnecessary. It is necessary to maintain a balance between flashy and pleasant, so that the establishment does not give off an image of disorganization.
Schedule your free diagnosis!
Furthermore, consumers may be interested in promotions . Therefore, it is advisable to advertise them succinctly and clearly in the layout, with a large font and in bright colors. It is also recommended to change them periodically, so that consumers do not think that such offers are recurring in the establishment.
To ensure the customer's well-being , attention must be paid to the temperature, music, smells and lighting of the environment. This way, the customer will feel more comfortable and likely to consume more.
Read more about how the right layout can boost your business
2. Display your products intelligently in the layout
Before establishing the locations where the products will be placed, it is important to take into account that there are two types of purchases: planned purchases and impulse purchases . Each of them requires different layouts.
Planned purchases
A layout is needed in which the consumer can easily find the desired product. This can be achieved with clear, functional and organized divisions , that is, establishing sectors and allocating the products following a logic.
It is also important to keep the most prominent products in the field of vision (between eye and torso height), so that they can be easily found again. Department stores have this very striking characteristic. In them, the clothes are separated into women's and men's sections, basic clothes and more elegant clothes. In addition, they also have designated spaces for underwear, shoes and pajamas.
Impulse purchases
Some strategies are used:
Offer an exclusive stand or shelf where new products can be displayed. These products are not part of the customer's consumption plans, however, if the stand or shelf is attractive and accessible, these elements will attract attention and will be purchased.
Place small, inexpensive products near the checkouts , where queues form. This way, while the customer waits to be served, they will be distracted by the products in front of them.
Place complementary products close to each other . This way, when purchasing the planned product, the customer may be interested in its complementary product and purchase it as well.
Smart product display
Also read about the role of inventory management
3. Organize your layout
Before organizing your space, it is important to know the path taken by the customer from the moment they enter the store. In addition, you need to know the hot spots (places where the customer goes when entering the establishment and where the most sought-after products are) and the cold spots (areas with less popular products).
These factors must be taken into account when allocating products, as there must be a balance between hot and cold spots, so that the customer can walk through the entire establishment and have contact with all available products.
Strategies to balance cold spots and hot spots through Layout
The cashier should also be at the back of the store , so that the customer can once again see all the products in the store and, consequently, become interested in one of them.
It is also recommended that you use bright lights on the ceiling and, if possible, on the shelves, in order to enhance and highlight the product.
Another strategy widely used to increase sales of merchandise is the so-called massification of specific products . This technique consists of repeating the same product throughout the store. That is, placing it in two or more aisles so that, through the insistence on displaying the products, the customer ends up giving in.
It is worth mentioning that the space must be well used, but always remembering that organization is more important than allocating the maximum number of products in the available space.