Here are the key risks of not checking a blogger for cheating before launching an ad.
Low reach of real audience:
Most subscribers are bots or inactive users, who qatar telemarketing database simply won't be reached by advertising.
Lack of engagement:
Even if a post has attracted likes and comments, it may be a sham. Followers aren't showing genuine interest, meaning they won't click the link or make a purchase.
Budget Loss:
You pay for placement but receive no return. Your budget literally goes up in smoke.
Reputational risks:
Working with bloggers known to engage in fraudulent activity can harm your brand: audiences are increasingly recognizing fakes and reacting negatively to such collaborations.
How to check a blogger for fraud in Russia
How to tell if a blogger is suitable for advertising: what to look for in a profile
Before analyzing the numbers—likes, reach, and comments—it's important to evaluate a blogger based on basic criteria. It's at the author selection stage that you can avoid many mistakes and save money. Here's where to start.
Content Topic:
A blogger's content should align with what you're promoting. This doesn't mean posts have to be strictly on-topic, but your ad should fit within the format—organically and logically. For example, an ad for children's products by a sports blogger or a nightclub by a young mother might confuse followers.
Audience:
A blogger may have a thousand likes on each post, but that doesn't mean their followers are your target audience. Request statistics: who follows them, where they're from, their age, and gender. It's important that your ads reach those who are truly interested.
Tone of Communication
: Study how the blogger conducts themselves in stories, broadcasts, and reels. What are their values? How do they communicate with their audience? If their style of presentation or personal views conflict with your company's image, it's best to look for another candidate. Be especially wary of controversial topics, 18+ content, or political statements.