On-demand webinar: Uncover winning techniques behind top subscriptions

[mstaklimakhatunbd66@]

Key Takeaway: Your subscription company is serious business, but that doesn’t mean you can’t have a little fun. Your customers will be happy to go along for the ride.


6. Fire Dept Coffee
“Help, our beans are on fire.” That’s something you’ll never hear country email list coming from the kitchen of Fire Dept Coffee. That’s because these beans are made by a team of retired and current firefighters. And if there’s one thing people who work long and hard shifts know, it’s the importance of good quality coffee.

Screen Shot 2020-07-07 at 11.00.22 AM

With attractive design and packaging and a fun and inspirational brand story, FDC’s coffee of the month club is a hot sell. Pick between whole and ground, the size of the bag, and your delivery duration. Offering 5% + free shipping adds extra incentive to get people to join the club rather than buying just one bag. And if that’s not a “strong” enough offer, they also sell spirit-infused coffee.

Screen Shot 2020-07-07 at 11.00.55 AM

Nothing takes the edge off a hard day’s work like a splash of something stiff in your coffee. FDC gets the job done for you with their spirit-infused coffee, available in Bourbon, Irish Whiskey, Cinnamon Whiskey and a variety of other deliciously-hard flavours.

Key Takeaway: The best brand stories don’t come from the imaginations of copywriters, they are real. What true elements of your world can you incorporate into your subscription business?