How Russian brands can scale sales through VKontakte
The campaign's primary objective was to romania telemarketing database collect applications from regional businesses. Targeting was focused on decision-makers (executives, suppliers, and technical specialists) based on their interests, job titles, and industry associations.
The company used several advertising formats: banners with offers, carousels with product visualizations, and video presentations of case studies. Leads were collected through button ads and VK Advertising lead forms, and all requests were automatically transferred to the CRM for convenient processing.
Results achieved:
486 applications from relevant audience;
average cost of an application is 412 ₽;
conversion to transactions - 11%;
The campaign ROI is over 390%.
Success was achieved thanks to a clearly defined offer, simple user interaction, and competent CRM integration. This case study confirms that VKontakte can be an extremely effective tool for B2B sales if targeted and creatively configured correctly.
Let's sum it up
Scaling your business on VK is easy thanks to the platform's wide audience and flexible sales tools. Where do you start? We're sharing a checklist for a confident start.
Optimize targeting — customize geographic and interest-based targeting to accurately reach the right audience.
Use retargeting to bring back users who have already engaged with your content.
Test different formats – try carousels, banners, clips, and influencer marketing.
Start with tests – don’t be afraid to experiment with small budgets to find effective strategies.
Analyze results – track which creatives and formats perform best and scale successful campaigns.
Automate processes – integrate CRM and chatbots to simplify application processing and improve the customer experience.