Creating a group on Facebook, a private Twitter conversation, or other secret online club is a fun way to make your ideal customers feel like they’re a part of something bigger than just your store—they become a part of a brand community. For example, there’s a private group dedicated to Skinny Mixes, a popular DTC beverage brand that sells calorie-free and sugar-free syrups for coffee and cocktails.
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This group was made by Skinny Mixes customers, and it’s a telegram data space where people can share their favorite recipes and creations with other like-minded fans of the brand. With over 9,000 group members, this is a great opportunity for Skinny Mixes to have customers share their favorite products with others who are likely to purchase them.
Share content consistently
It’s important to ensure you have a doable content schedule that you live by. Posting once a month won’t be helpful for increasing engagement. Try to ensure you’re always posting a couple of times per week, and switch your content between blog posts, images, videos, testimonials, and other types of content you know your customers will enjoying seeing from you. Some studies have found that if you post at least 1-5 times a month, your clicks per post will start to increase. This is known as one of the fastest ways to get more traffic to your site. So make a working social media content schedule, and stick by it for several months to see results!
Skinny Mixes Facebook Group
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- Posts: 1318
- Joined: Thu Jan 02, 2025 6:55 am