iterate on your loyalty program

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As customers collect more points and climb through your tiers, they should be able to unlock more and more experiential and special rewards. Any loyalty provider should give you the ability to create loyalty program tiers that are built around their points balances. However, if you don’t have the ability to create hidden VIP tiers built around conditions and behaviors tailored to your customer base and their behaviors, then you’re missing an easy way of creating VIP experiences.


For too many ecommerce merchants, a loyalty program is something that gets launched and left. There’s no time to revisit your rewards strategy, and no space in your marketing calendar to communicate it regularly.

If you can tie your loyalty program back to real experiments and A/B tests, and measure the impact those experiments have on your program participation, your average order values and your customers’ likelihood to act as advocates, then you can find out which activities make the greatest impact on your loyalty program and revenue, and focus more effort there. The platform you run your loyalty program on should give you a way to test, iterate, and optimize your program performance so that you can see real success from every tweak and change you make.

As your loyalty program performance improves, it becomes even more important to ensure that it’s not a marketing initiative operating in isolation. Particularly when it could be adding so much value to your other marketing streams.

If your loyalty platform doesn’t offer you the ability to use your whatsapp number list loyalty program to connect and accelerate your other marketing tactics, then both the efficiency and the effectiveness of your entire strategy could be negatively impacted. Whether you could be combining your loyalty and email strategy to deliver more personalized messages, or connecting your reviews provider with your loyalty program to drive greater customer advocacy, your loyalty platform should offer you the ability to fully integrate your program with your wider retention and acquisition strategies.


If any of these challenges sound in the slightest bit familiar, then it might be time to rethink your loyalty program provider. Our team of loyalty experts are ready to chat if you’d like to discuss how you can take your loyalty program to the next level.