Chica Beauty has been able to build a following
Posted: Thu Mar 27, 2025 9:52 am
innovative with their loyalty program as well as creating meaningful content that speaks to its audience. When you build a brand you can invite your community to be part of your different social media campaigns. One great social media campaign Chica Beauty has lean into is their live-shopping experience through Facebook and Instagram.
Being engaged on social media channels with their community makes all the difference between customers noticing and engaging with their program. With so many ongoing ways to get involved, Chica b2b email list Beauty’s reward program, Prima Perks Rewards becomes a natural extension of every interaction customers have with the brand, making it an integral part of each brand message.
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Lesson learned: Build a brand community and find ways to incorporate your program into other social media campaigns.
At the end of the day, social media is a creative tool that brands can use to build communities and engage with their customers. As one of the few free marketing tools available, you need to take advantage of everything it has to offer your growing brand community. Use it to promote your program, increase visibility for your value-add marketing campaigns, and lower barriers to entry to make your community more accessible to everyone.
Being engaged on social media channels with their community makes all the difference between customers noticing and engaging with their program. With so many ongoing ways to get involved, Chica b2b email list Beauty’s reward program, Prima Perks Rewards becomes a natural extension of every interaction customers have with the brand, making it an integral part of each brand message.
?
Lesson learned: Build a brand community and find ways to incorporate your program into other social media campaigns.
At the end of the day, social media is a creative tool that brands can use to build communities and engage with their customers. As one of the few free marketing tools available, you need to take advantage of everything it has to offer your growing brand community. Use it to promote your program, increase visibility for your value-add marketing campaigns, and lower barriers to entry to make your community more accessible to everyone.