Optimized capture form
Posted: Thu Mar 27, 2025 9:48 am
The form is the conversion point of a landing page. A form that is too long or complex can drive visitors away, while a simple and straightforward form makes it easier to convert.
According to Unbounce , landing pages with 3-5 form fields tend to convert better than those with longer forms. Think carefully about the information you really need to capture – the shorter the visitor’s journey, the higher the chances of conversion.
3. Use of Social Proof
Including social proof, such as testimonials, customer reviews, or numbers that demonstrate the effectiveness of your product or service, helps build credibility. According to BrightLocal , 87% of consumers read online reviews to make purchasing decisions.
By displaying relevant social proof on your landing page, you increase visitor trust, making it easier for them to convert.
4. Clear and attractive Call-to-Action (CTA)
The CTA is one of the most important elements buy phone number list of your landing page. It needs to be direct, compelling and prominent. Using contrasting colors and action phrases, such as “Download Now”, “Get Your Access” or “Request Your Discount”, can improve your conversion rate.
At GreatPages , you can customize your landing page CTAs and run A/B tests to find out which version generates more leads.
5. Responsive Design
In a world where more than half of internet traffic comes from mobile devices, it’s essential that your landing page is responsive. According to Statista , 58% of global internet traffic in 2023 will come from smartphones. A landing page that isn’t mobile-friendly could lose a large portion of its audience.
With GreatPages , all landing pages are automatically responsive, ensuring an optimized experience on any device.
According to Unbounce , landing pages with 3-5 form fields tend to convert better than those with longer forms. Think carefully about the information you really need to capture – the shorter the visitor’s journey, the higher the chances of conversion.
3. Use of Social Proof
Including social proof, such as testimonials, customer reviews, or numbers that demonstrate the effectiveness of your product or service, helps build credibility. According to BrightLocal , 87% of consumers read online reviews to make purchasing decisions.
By displaying relevant social proof on your landing page, you increase visitor trust, making it easier for them to convert.
4. Clear and attractive Call-to-Action (CTA)
The CTA is one of the most important elements buy phone number list of your landing page. It needs to be direct, compelling and prominent. Using contrasting colors and action phrases, such as “Download Now”, “Get Your Access” or “Request Your Discount”, can improve your conversion rate.
At GreatPages , you can customize your landing page CTAs and run A/B tests to find out which version generates more leads.
5. Responsive Design
In a world where more than half of internet traffic comes from mobile devices, it’s essential that your landing page is responsive. According to Statista , 58% of global internet traffic in 2023 will come from smartphones. A landing page that isn’t mobile-friendly could lose a large portion of its audience.
With GreatPages , all landing pages are automatically responsive, ensuring an optimized experience on any device.