Outlook versions prior to Outlook 2025

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While there have been some concerns raised by industry professionals about the impact of Preview Text spaces on deliverability , it’s important to note that so far there have been no significant issues. In fact, it appears that this technique may actually improve deliverability: creating a positive experience for recipients encourages greater engagement, something inboxes greatly appreciate.

However, as always in the world of email marketing, it is gambling database to proceed with caution. By conducting thorough testing and carefully monitoring your deliverability metrics, you can make informed decisions about using this trick, ensuring that your emails are effectively reaching your recipients’ inboxes.

Ensure Preview Text compatibility across all email clients in 2023
In today's vast landscape of email clients, it is essential to ensure that the preview text is displayed correctly on all available platforms . Different email clients can display this element in different ways, so it is essential to optimize it to provide a consistent user experience.

Please note that most major platforms support preview text – the exceptions are:

Lotus Notes 8.5
Through audience analysis and the statistics offered by your platform, you can gain valuable insights into the clients and webmails that are predominantly used by their audience.

Knowing which email clients your audience uses most allows you to focus your testing and optimization efforts more precisely.