The 3 libraries you shouldn't miss1. Adigital reports
Posted: Thu Mar 27, 2025 9:40 am
Read, test, research, apply, compare, apply, verify, and read more. Staying up-to-date on online marketing and digital transformation requires delving into multiple sources of information, applying, testing, and comparing what you've read, and continuing to search for more. In 2011, I began recommending six free books on social media and Web 2.0 in Spanish , and in 2017, I selected the seven best websites for downloading free marketing books .
Today I'm bringing you three free libraries with regularly updated ebooks, reports, and studies on marketing and digital transformation , to help you identify both best practices and future trends. All of them are free to download.
Adigital is the Spanish Association of the Digital telegram data Economy, which brings together SMEs and large companies working in the internet-based economy, digital media, and new technologies. On its website, it publishes guides, documents, and white papers on digital transformation and online media, although the most comprehensive section is its reports, which are also freely available to non-members upon providing their name, email address, and details such as company and position.
What can you find here? Among the reports published in 2017, the most interesting are "How do chatbots transform the online customer experience?" , which explains the advantages and limitations of chatbots and how to create customer engagement through them; the report "Work on digital platforms" , on employability on digital platforms and with proposals for regulatory changes to normalize this activity; the study "Digital strategy in B2B environments" , which analyzes the challenges and opportunities that the digital economy offers to B2B companies, with objectives, channels, investment in paid media, most used social networks, and future trends; and "Collaborative and on-demand models on digital platforms" , which studies collaborative economy models, the challenges they pose, and examples of platforms operating in this sector.
Today I'm bringing you three free libraries with regularly updated ebooks, reports, and studies on marketing and digital transformation , to help you identify both best practices and future trends. All of them are free to download.
Adigital is the Spanish Association of the Digital telegram data Economy, which brings together SMEs and large companies working in the internet-based economy, digital media, and new technologies. On its website, it publishes guides, documents, and white papers on digital transformation and online media, although the most comprehensive section is its reports, which are also freely available to non-members upon providing their name, email address, and details such as company and position.
What can you find here? Among the reports published in 2017, the most interesting are "How do chatbots transform the online customer experience?" , which explains the advantages and limitations of chatbots and how to create customer engagement through them; the report "Work on digital platforms" , on employability on digital platforms and with proposals for regulatory changes to normalize this activity; the study "Digital strategy in B2B environments" , which analyzes the challenges and opportunities that the digital economy offers to B2B companies, with objectives, channels, investment in paid media, most used social networks, and future trends; and "Collaborative and on-demand models on digital platforms" , which studies collaborative economy models, the challenges they pose, and examples of platforms operating in this sector.