Marketing: what is it? What is it for? Do i need it?
Posted: Mon Dec 09, 2024 5:29 am
The concept of marketing as we know it today emerged in the 1950s, when global industrialization gained momentum. This in turn intensified competition between companies.
Therefore, it was up to the company self employed database to stand out and gain space in the market.
But what is Marketing?
The word marketing comes from English and knowing that market means market, the translation of marketing can be marketing, that is, the study of causes, objectives and results directly linked to the market.
Also according to Philip Kotler, marketing is the science and art of exploration.
In this way, we can understand that marketing is based on several strategies, practices and techniques aimed at adding value to a given product or service, in the view of a specific target audience. And thus, win over the much-dreamed-of consumers.
Read more in 4 marketing strategies to boost your business!
Since then, marketing has been evolving and gaining prominence due to its high relevance. Therefore, it is clear that the largest companies in the world, such as Coca-Cola, McDonalds, Apple, Samsung, among others, have specialized and qualified teams working with a focus on marketing.
Examples of big brands focusing on marketing
Examples of big brands focusing on marketing
What are the advantages of structured marketing?
Strong marketing enables the company to develop assertive strategies, which are based on three main pillars: target audience, competitors and suppliers.
Have you ever thought about getting strategic marketing consulting? Read more in What is strategic marketing? Learn step-by-step!
Through knowledge: of the target audience, the company can develop ways to attract customers and thus increase its capital; of competitors, it will be easier to list ways to overcome them, making this market more competitive and advantageous for you; of suppliers, it will be clearer to collect data so that your business can achieve a better competitive advantage, with a focus on profitability.
Thus, it became clear that marketing , over time, brought countless advantages to those who knew how to take advantage of it.
Do you want to better understand and plan a strategic marketing consultancy?
Talk to an expert consultant!
Even so, innovation is crucial to success, as many companies develop different ways to promote their business every day.
Making innovation essential, since the standout form will get a better share of the market. Don't be afraid to innovate, innovative marketing attracts the most diverse audiences. And remember:
“ Creativity is playful intelligence .”
Albert Einstein
Now that we know it, do you think changes are necessary? It is easy to identify whether there is a need for changes by asking questions about the functionality of the competition strategy , that is, whether what I am currently doing really works, taking into account the three pillars mentioned above: target audience, competitors and suppliers.
Target audience
It's important to understand your marketing target audience
It is important to understand your target audience
Do I know exactly what my real customers are like? Can I develop assertive ways to get them to consume my products/services? Do they think of me when they hear about a product/service that I have? Do I have a significant share of the competitive market in which I am located?
Competitors
Do I know which other companies provide the same services/products as my business? Where do I rank in relation to them? Above, equal to, or below? Do I know what to do to stand out? Am I innovating enough to stay competitive?
“Make small decisions with your head and big ones with your emotions, because your competitors are thinking with their heads.”
Kein Roberts
Suppliers
Do I know which suppliers can meet my needs? Is my supplier the most advantageous on the market? Can I increase the profitability of my business? Am I delivering the best to my customers?
“Full satisfaction when purchasing a product is perceived when retailers and suppliers, together in a single spirit, focus on the customer.”
Francisco de Assis Bittencourt
These are the main questions that are necessary to find out if I need to change. Many people are afraid of making such a decision, because it is not something simple or easy to decide. However, analyzing the history of large companies, we see that they took risks and went after new strategies, so that in this way, they could conquer the market and revolutionize it.
Read more at How to Apply Market Research in 7 Steps!
But what to do?
First, an analysis of the current circumstances of my business, to list my strengths, weaknesses, opportunities and threats, so that we can initiate assertive changes that are based on the current scenario.
Therefore, it was up to the company self employed database to stand out and gain space in the market.
But what is Marketing?
The word marketing comes from English and knowing that market means market, the translation of marketing can be marketing, that is, the study of causes, objectives and results directly linked to the market.
Also according to Philip Kotler, marketing is the science and art of exploration.
In this way, we can understand that marketing is based on several strategies, practices and techniques aimed at adding value to a given product or service, in the view of a specific target audience. And thus, win over the much-dreamed-of consumers.
Read more in 4 marketing strategies to boost your business!
Since then, marketing has been evolving and gaining prominence due to its high relevance. Therefore, it is clear that the largest companies in the world, such as Coca-Cola, McDonalds, Apple, Samsung, among others, have specialized and qualified teams working with a focus on marketing.
Examples of big brands focusing on marketing
Examples of big brands focusing on marketing
What are the advantages of structured marketing?
Strong marketing enables the company to develop assertive strategies, which are based on three main pillars: target audience, competitors and suppliers.
Have you ever thought about getting strategic marketing consulting? Read more in What is strategic marketing? Learn step-by-step!
Through knowledge: of the target audience, the company can develop ways to attract customers and thus increase its capital; of competitors, it will be easier to list ways to overcome them, making this market more competitive and advantageous for you; of suppliers, it will be clearer to collect data so that your business can achieve a better competitive advantage, with a focus on profitability.
Thus, it became clear that marketing , over time, brought countless advantages to those who knew how to take advantage of it.
Do you want to better understand and plan a strategic marketing consultancy?
Talk to an expert consultant!
Even so, innovation is crucial to success, as many companies develop different ways to promote their business every day.
Making innovation essential, since the standout form will get a better share of the market. Don't be afraid to innovate, innovative marketing attracts the most diverse audiences. And remember:
“ Creativity is playful intelligence .”
Albert Einstein
Now that we know it, do you think changes are necessary? It is easy to identify whether there is a need for changes by asking questions about the functionality of the competition strategy , that is, whether what I am currently doing really works, taking into account the three pillars mentioned above: target audience, competitors and suppliers.
Target audience
It's important to understand your marketing target audience
It is important to understand your target audience
Do I know exactly what my real customers are like? Can I develop assertive ways to get them to consume my products/services? Do they think of me when they hear about a product/service that I have? Do I have a significant share of the competitive market in which I am located?
Competitors
Do I know which other companies provide the same services/products as my business? Where do I rank in relation to them? Above, equal to, or below? Do I know what to do to stand out? Am I innovating enough to stay competitive?
“Make small decisions with your head and big ones with your emotions, because your competitors are thinking with their heads.”
Kein Roberts
Suppliers
Do I know which suppliers can meet my needs? Is my supplier the most advantageous on the market? Can I increase the profitability of my business? Am I delivering the best to my customers?
“Full satisfaction when purchasing a product is perceived when retailers and suppliers, together in a single spirit, focus on the customer.”
Francisco de Assis Bittencourt
These are the main questions that are necessary to find out if I need to change. Many people are afraid of making such a decision, because it is not something simple or easy to decide. However, analyzing the history of large companies, we see that they took risks and went after new strategies, so that in this way, they could conquer the market and revolutionize it.
Read more at How to Apply Market Research in 7 Steps!
But what to do?
First, an analysis of the current circumstances of my business, to list my strengths, weaknesses, opportunities and threats, so that we can initiate assertive changes that are based on the current scenario.