What is a customer service chatbot
Posted: Mon Dec 09, 2024 5:04 am
Several of the media mentioned above are digital media for mobile. Why do we focus on the importance of mass media for mobile? For several reasons: company-customer communication has gradually migrated from traditional media such as in-person information (via branch or an agent) or by telephone, or even on a web portal, to mobile. The economically active switzerland whatsapp number data 5 million population now spends more than 4 hours on average on their cell phone, and it is the medium they consider closest, so it is relevant to think about marketing in this medium.
Another advantage of the above-mentioned means of communication is that they are customizable to the user, so you can control when and what to send to each user. And in this sense, communication can be more relevant, for example a promotion when we see that the customer is about to buy something but has not yet done so, or a satisfaction survey after a purchase has been made and a coupon or promotion when we predict the customer is about to buy again.
The best part is that these media are interactive, so you no longer need to just "imagine" what the customer is thinking... through the interaction and measurement capabilities of these media, you can get to know the customer better at every interaction, in order to offer them increasingly relevant experiences.
Another advantage of the above-mentioned means of communication is that they are customizable to the user, so you can control when and what to send to each user. And in this sense, communication can be more relevant, for example a promotion when we see that the customer is about to buy something but has not yet done so, or a satisfaction survey after a purchase has been made and a coupon or promotion when we predict the customer is about to buy again.
The best part is that these media are interactive, so you no longer need to just "imagine" what the customer is thinking... through the interaction and measurement capabilities of these media, you can get to know the customer better at every interaction, in order to offer them increasingly relevant experiences.