While all of your stories should be unique and different to some extent, they should have some consistent overarching brand theme they fit within, otherwise your audience will be very confused about your brand and most likely will not choose to support it. This article from All Good Tales also mentions that while overall you do need to stay consistent in your brand storytelling, it is also necessary to revisit your brand’s overarching story every once in a while to make sure it still fits and is relevant to what your company stands for.
Being consistent with your brand storytelling will help your equatorial guinea telemarketing database audience and consumers become familiar with your brand. Brand familiarity, if done correctly, can lead to brand trust.
4.) Each story your brand tells should include four elements
In one of our recent blog articles, we discussed the four elements of a strong story. For more details, read it here. In short, these are the elements to include in each brand story you tell.
Theme: Know your industry
Plot: Know your story
Structure: Present readable content
Characters: Include your audience
5.) Add emotion: Tell a story from the heart
A book laying open with the pages curved in a heart shape.
Storytelling should come from the heart.
Tapping into your audience’s emotions is key to telling a story they will not forget. Consumers are much more likely to remember an ad or marketing element that makes them feel something. When you tell an emotional story, it adds depth to your brand that consumers really appreciate. When choosing a business to support, people often prefer the ones that make them feel a strong emotion.
Neurofied digs deeper into the science behind emotional marketing with the article linked here.
6.) Mediums: Be intentional about where your story is told
Today, there are so many different mediums a brand can use to tell stories. It can be overwhelming to choose where to start. Radio, television, blog articles and social media platforms are some of the many storytelling platforms to choose from.
Start by choosing a broad medium: oral, written, visual or a mixture of all three.
To narrow it down from there, think about the audience you are trying to reach. Do they tune into the radio or are you more likely to reach them through Snapchat? Different mediums can also reach a different number of people. If you want to reach as many people as possible, it would be worth looking into the number of users each platform has. If you are a small brick and mortar business in Seattle, for example, you will want to target a much more specific audience than a national business wanting to reach people from all across the country.
Another aspect worth noting is that even if you choose to tell your story on multiple mediums, you may have to adapt the story to fit each specific platform. For example, the story that you tell on a television advertisement might need to be adapted to fit better on Facebook.
Being intentional about where your story is told and not just putting it everywhere you can think of is a necessary step to ensure your story is doing the most possible for your brand.