The reason is that the brains
Posted: Mon Dec 09, 2024 5:00 am
of search engines increasingly “think” like humans, they rely on semantic searches, on the meanings of words and they know every synonym.
To help you understand better, I'll give you an example.
If we type the query “homemade pizza” into Google, the search engine will immediately understand that we are looking for a recipe. You can already see it from this image.
seo example of serp with recipes
A query like “wall clock” will immediately cause Google Oman Phone Numbers
Shopping results to appear in the SERP because the search engine knows very well that we want to buy that product and not have information on how wall clocks are produced.
google shopping results
Starting from this assumption, today SEO writing focuses on people and search intent, the keystone of this work. If we can make users' online searches match our content, in a relevant, exhaustive and usable way, we will have no rivals.
What tools do you use to create quality content for search engines?
Every SEO Copywriter has their own favorite toolbox. In mine, there are three tools at the forefront:
SEOZoom , a tool for analyzing and monitoring the online positioning of websites, but also for keyword research to support editorial plans and SEO writing.
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know what words people type to find our articles or product sheets online.
Finally, the entire universe of the Google search engine, the most used in Italy. The results of the search pages, the most frequently asked questions, related searches, Google's automatic completion. All functions that nourish our creativity, starting from very specific insights.
How does an SEO copywriter collaborate with those who deal with technical SEO?
The work of the SEO Specialist and the SEO Copywriter are complementary.
The first one looks at the technical aspects of a website. It optimizes the URLs, the multimedia elements, creates a taxonomy for the blog, searches for keywords relevant to the brand objectives. In short, it maneuvers the structure from the control room.
The second works on the contents starting from the SEO Specialist's evaluations. It often happens that he is the one to design a blog editorial plan and to provide the keywords on which the SEO Copywriter will have to work. Or that he traces the path for writing the product sheets.
It is a synergy between figures that complement each other and, in completing themselves, accompany the client to the center of their objectives.
How to become a SEO copywriter?
You become an SEO copywriter by training, writing, observing others, trying, making mistakes and trying again. I believe that practice is the path that leads to true competence, but it must obviously be accompanied by study, otherwise you risk proceeding blindly.
I recommend taking structured training courses, with study plans of many hours, better if held by professionals in the sector who are also teachers. What their experience teaches is priceless.
An example is the Copy42 TECH course by Pennamontata, where I was a student first and then a tutor. Here I was lucky enough to study with professionals like Gianluca Fiorelli, Laura Copelli and Tatiana Schirinzi. Three very good SEOs accredited at an international level.
Tips: Discover Copywriting Books
Conclusions
So writing for a digital project is not as simple as filling out a ChatGPT prompt.
The pleasure of reading good content comes from the professional who loves to delve into people's needs, trying to empathize with them during the search, something that is difficult for a machine to do.
And do you think of SEO writing as a strengtheni
To help you understand better, I'll give you an example.
If we type the query “homemade pizza” into Google, the search engine will immediately understand that we are looking for a recipe. You can already see it from this image.
seo example of serp with recipes
A query like “wall clock” will immediately cause Google Oman Phone Numbers
Shopping results to appear in the SERP because the search engine knows very well that we want to buy that product and not have information on how wall clocks are produced.
google shopping results
Starting from this assumption, today SEO writing focuses on people and search intent, the keystone of this work. If we can make users' online searches match our content, in a relevant, exhaustive and usable way, we will have no rivals.
What tools do you use to create quality content for search engines?
Every SEO Copywriter has their own favorite toolbox. In mine, there are three tools at the forefront:
SEOZoom , a tool for analyzing and monitoring the online positioning of websites, but also for keyword research to support editorial plans and SEO writing.
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know what words people type to find our articles or product sheets online.
Finally, the entire universe of the Google search engine, the most used in Italy. The results of the search pages, the most frequently asked questions, related searches, Google's automatic completion. All functions that nourish our creativity, starting from very specific insights.
How does an SEO copywriter collaborate with those who deal with technical SEO?
The work of the SEO Specialist and the SEO Copywriter are complementary.
The first one looks at the technical aspects of a website. It optimizes the URLs, the multimedia elements, creates a taxonomy for the blog, searches for keywords relevant to the brand objectives. In short, it maneuvers the structure from the control room.
The second works on the contents starting from the SEO Specialist's evaluations. It often happens that he is the one to design a blog editorial plan and to provide the keywords on which the SEO Copywriter will have to work. Or that he traces the path for writing the product sheets.
It is a synergy between figures that complement each other and, in completing themselves, accompany the client to the center of their objectives.
How to become a SEO copywriter?
You become an SEO copywriter by training, writing, observing others, trying, making mistakes and trying again. I believe that practice is the path that leads to true competence, but it must obviously be accompanied by study, otherwise you risk proceeding blindly.
I recommend taking structured training courses, with study plans of many hours, better if held by professionals in the sector who are also teachers. What their experience teaches is priceless.
An example is the Copy42 TECH course by Pennamontata, where I was a student first and then a tutor. Here I was lucky enough to study with professionals like Gianluca Fiorelli, Laura Copelli and Tatiana Schirinzi. Three very good SEOs accredited at an international level.
Tips: Discover Copywriting Books
Conclusions
So writing for a digital project is not as simple as filling out a ChatGPT prompt.
The pleasure of reading good content comes from the professional who loves to delve into people's needs, trying to empathize with them during the search, something that is difficult for a machine to do.
And do you think of SEO writing as a strengtheni