5 Problems Preventing Your Website From Converting Leads
Posted: Mon Dec 09, 2024 4:57 am
It’s wildly frustrating: You’ve got a solid website, including places for people to reach out or buy your services. Maybe you’re even running ads directing people straight to those pages.
And yet — your site just isn’t converting leads. What’s afghanistan whatsapp phone number data going on? And how can you fix it?
We feel your pain. Here at Zoe Marketing & Communications, easily 90% of the small- to mid-sized businesses we help come to us with this issue! It feels like you’re doing the right things. So what’s going wrong? We find it’s one (or more) of these five issues:
Weak or unclear calls to action (CTAs)
Slow page loading times
Inconsistent mobile optimization
Lack of testimonials and trust signals
Poor content structure
Here, you’ll learn the reasons these problems are costing you leads. You’ll also get a solid understanding of what it takes to fix them. And you can determine your next steps.
What is a good website conversion rate?
First, it helps to define a “good” website conversion rate. For most businesses, it falls between 2% and 4%. So, for every 100 visitors, 2-4 are taking a desired action, like filling out a form or making a purchase. While the range can vary by industry, this is a solid benchmark to aim for.
And yet — your site just isn’t converting leads. What’s afghanistan whatsapp phone number data going on? And how can you fix it?
We feel your pain. Here at Zoe Marketing & Communications, easily 90% of the small- to mid-sized businesses we help come to us with this issue! It feels like you’re doing the right things. So what’s going wrong? We find it’s one (or more) of these five issues:
Weak or unclear calls to action (CTAs)
Slow page loading times
Inconsistent mobile optimization
Lack of testimonials and trust signals
Poor content structure
Here, you’ll learn the reasons these problems are costing you leads. You’ll also get a solid understanding of what it takes to fix them. And you can determine your next steps.
What is a good website conversion rate?
First, it helps to define a “good” website conversion rate. For most businesses, it falls between 2% and 4%. So, for every 100 visitors, 2-4 are taking a desired action, like filling out a form or making a purchase. While the range can vary by industry, this is a solid benchmark to aim for.