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Customer Retention Rate: Definition

Posted: Tue Mar 18, 2025 9:08 am
by sakib60
The customer retention rate (CRR) is the percentage that defines a company's ability to retain users for a given period of time.

A high CRR demonstrates high loyalty and a low churn rate. This metric ebay database allows us to evaluate the quality and effectiveness of the loyalty processes implemented to maintain customer satisfaction.

Why is Customer Retention Rate so important?
Any expanding company can improve its performance by working based on CRR. This percentage not only measures the effectiveness of acquiring new customers, but also the level of customer loyalty they have with the company.

A satisfied customer will return, spend more, buy more frequently, and recommend the product or service to their family members. It's estimated that a 5% increase in CRR can increase a company's revenue by 25% to 95%.

It is proven that retaining customers significantly improves return on investment.

Some of the reasons why customer retention is important for business growth are.