Profiles for the Paid Advertising area
Posted: Tue Mar 18, 2025 9:00 am
They are responsible for planning the payment strategy across different digital media and are tasked with defining the platforms on which the brand or product will be advertised. Their main objective is to optimize the budget and achieve good results.
To achieve this goal, they analyze user behavior, monitor campaigns, advertising database evaluate KPIs, and monitor new trends. They also develop an improvement plan and present a report on short- and medium-term results.
PPC
A SEM-PPC (Search Engine Marketing) or PPC (Pay Per Click) specialist runs paid campaigns to achieve the best results from different tactics.
Her main tool is Google Ads, where she creates campaigns and ad groups on the Display, Search, Google Shopping, and Video networks. She combines her skills with SEO strategies and uses keywords to climb search engine rankings and place ads.
Trafficker
Their main task is to increase brand or product awareness in line with the desired objective. Before taking any action, they plan campaigns with other digital marketing professionals. They use A/B testing to evaluate performance and then optimize based on the results.
It's a fairly new role in the sector, but it already has subdivisions: Trafficker specialized in Social Ads, Google Ads, or eCommerce.
To achieve this goal, they analyze user behavior, monitor campaigns, advertising database evaluate KPIs, and monitor new trends. They also develop an improvement plan and present a report on short- and medium-term results.
PPC
A SEM-PPC (Search Engine Marketing) or PPC (Pay Per Click) specialist runs paid campaigns to achieve the best results from different tactics.
Her main tool is Google Ads, where she creates campaigns and ad groups on the Display, Search, Google Shopping, and Video networks. She combines her skills with SEO strategies and uses keywords to climb search engine rankings and place ads.
Trafficker
Their main task is to increase brand or product awareness in line with the desired objective. Before taking any action, they plan campaigns with other digital marketing professionals. They use A/B testing to evaluate performance and then optimize based on the results.
It's a fairly new role in the sector, but it already has subdivisions: Trafficker specialized in Social Ads, Google Ads, or eCommerce.