What is ROAS? A thorough explanation of how it is calculated and the differences between ROI and CPA

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ROAS is an indicator that expresses the sales generated in relation to the advertising costs incurred as a percentage.

By using ROAS as an indicator, you can verify advertising with an eye on sales from the entire marketing campaign, rather than short-term results such as CPA.

This time, we will explain in detail how to calculate band database ROAS and use formulas to explain indicators that are often compared to ROAS, such as ROI and CPA.

This is an important indicator for effectively managing advertising and increasing sales, so be sure to take a look at it.