Three reasons why SEO is considered obsolete
Posted: Tue Mar 18, 2025 6:14 am
Next, there are three reasons why SEO is considered obsolete.
Because users are beginning to get the impression that "when I search, all I see are promotions"
Zero-click searches are on the rise
Generative AI is on the rise
Let's take a closer look at each one.
Because users are beginning to get the impression that "when I search, all I see are promotions"
No one writes SEO articles as a volunteer. Everyone is working on SEO measures with the following goals in mind.
I want to sell my own products
I want to introduce products and earn affiliate commissions
This means that most websites are biased in some way.
As more and more users become aware of these biases, it is line database said that "SEO strategies are obsolete."
It is true that users dislike articles that are too salesy. Therefore, be sure to compare your product with competing products and honestly describe its disadvantages.
The most important thing is to write articles that put the user first.
Zero-click searches are on the rise
Users want to find answers as quickly as possible, and search engines are constantly updating their search engines to meet their needs.
For example, do you know about the following features?
Featured snippet
Knowledge Graph
Featured snippets are snippets that display a snippet of the article content that answers a search result.
Zero-click searches are on the rise
▲Our blog is displayed as a featured snippet when you search for "What is a trademark listing" on Google
The Knowledge Graph displays detailed information about companies and other information in an easy-to-understand manner, as shown below.
Zero-click searches are on the rise
▲The knowledge graph that appears when searching for "Amazon" on Google
This type of search behavior, which solves a problem without accessing an article, is called "zero-click research."
Zero-click research means you can't get people to click on your CTA buttons or internal links.
Since zero-click research is expected to continue to increase in the future, some are saying that "SEO is obsolete."
Zero-click research will likely continue to increase for question-and-answer search keywords such as "What is XXX?" or "Price of XXX."
However, you don't need to worry too much about search keywords that relate to problems that can't be easily solved.
Because users are beginning to get the impression that "when I search, all I see are promotions"
Zero-click searches are on the rise
Generative AI is on the rise
Let's take a closer look at each one.
Because users are beginning to get the impression that "when I search, all I see are promotions"
No one writes SEO articles as a volunteer. Everyone is working on SEO measures with the following goals in mind.
I want to sell my own products
I want to introduce products and earn affiliate commissions
This means that most websites are biased in some way.
As more and more users become aware of these biases, it is line database said that "SEO strategies are obsolete."
It is true that users dislike articles that are too salesy. Therefore, be sure to compare your product with competing products and honestly describe its disadvantages.
The most important thing is to write articles that put the user first.
Zero-click searches are on the rise
Users want to find answers as quickly as possible, and search engines are constantly updating their search engines to meet their needs.
For example, do you know about the following features?
Featured snippet
Knowledge Graph
Featured snippets are snippets that display a snippet of the article content that answers a search result.
Zero-click searches are on the rise
▲Our blog is displayed as a featured snippet when you search for "What is a trademark listing" on Google
The Knowledge Graph displays detailed information about companies and other information in an easy-to-understand manner, as shown below.
Zero-click searches are on the rise
▲The knowledge graph that appears when searching for "Amazon" on Google
This type of search behavior, which solves a problem without accessing an article, is called "zero-click research."
Zero-click research means you can't get people to click on your CTA buttons or internal links.
Since zero-click research is expected to continue to increase in the future, some are saying that "SEO is obsolete."
Zero-click research will likely continue to increase for question-and-answer search keywords such as "What is XXX?" or "Price of XXX."
However, you don't need to worry too much about search keywords that relate to problems that can't be easily solved.