Is the "bounce rate" that disappeared in GA4 no longer necessary
Posted: Tue Mar 18, 2025 4:20 am
A new indicator of "exit rate" has been added to the page report of "Content Analytics," a tool that analyzes websites on a content-by-content basis provided by our company. In the old Google Analytics (Universal Analytics, hereafter UA), "exit rate" was often used as an indicator of the site's exit status, but since the change to GA4, "exit rate" has disappeared from the report screen. We
will explain the significance of the exit rate, including the background to its new addition to Content Analytics, and whether the "exit rate" that has disappeared is no longer necessary for analysis.
All content has been posted on the Content Analytics Blog, which you can access by clicking the link below.
Read the full article here
What content analytics do we offer?
We offer "Content Analytics" as a tool to understand your customers' amazon database interests, improve the UI/UX to enhance the usability of your site, and communicate better with your customers. By simply inserting tags, you can measure and analyze the page on a content-by-content basis, and you can also quantify user preferences and interests from the browsing trends on the page. You can obtain insights into each user that could only be obtained through surveys and other methods up until now, and use them to make appropriate appeals and communications.
Visit the Content Analytics service page
Materials on how to use content analytics are being distributed
Now that Google Analytics has been migrated from UA (Universal Analytics) to GA4, the screen operation and analysis methods are difficult, and an increasing number of companies are struggling to improve their websites and conversions. Our CAO, Taku Ogawa, has created a white paper titled "We analyzed our own website using content analytics" that covers the points to look at when improving websites and examples of use. Please make use of it.
will explain the significance of the exit rate, including the background to its new addition to Content Analytics, and whether the "exit rate" that has disappeared is no longer necessary for analysis.
All content has been posted on the Content Analytics Blog, which you can access by clicking the link below.
Read the full article here
What content analytics do we offer?
We offer "Content Analytics" as a tool to understand your customers' amazon database interests, improve the UI/UX to enhance the usability of your site, and communicate better with your customers. By simply inserting tags, you can measure and analyze the page on a content-by-content basis, and you can also quantify user preferences and interests from the browsing trends on the page. You can obtain insights into each user that could only be obtained through surveys and other methods up until now, and use them to make appropriate appeals and communications.
Visit the Content Analytics service page
Materials on how to use content analytics are being distributed
Now that Google Analytics has been migrated from UA (Universal Analytics) to GA4, the screen operation and analysis methods are difficult, and an increasing number of companies are struggling to improve their websites and conversions. Our CAO, Taku Ogawa, has created a white paper titled "We analyzed our own website using content analytics" that covers the points to look at when improving websites and examples of use. Please make use of it.