7 Visual Tactics to Increase CVR on Your Landing Pages
Posted: Mon Mar 17, 2025 10:01 am
A landing page is an article where a potential customer first steps onto a website. However, even if you are successful in attracting customers, there are cases where the CVR (conversion rate) does not increase as expected in relation to the number of visitors.
There are several important elements to attracting potential customers with a landing page, but the one I would like to introduce today is visual ingenuity. The visual content of a landing page can be described as "the way applicants dress at an interview venue," but what happens when you apply a proven marketing tactic to content marketing?
Let's take a look at seven tactics published on a content gambling data vietnam marketing blog run by UBM , a long-established global media company headquartered in the UK .
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- table of contents -
1. Showcase products and services related to your topic
2. Show an interactive demo
3. Use original illustrations to help readers imagine the situation you want to convey
4. Use icons to reinforce content
5. Use a bold CTA button
6. Point out the CTA button with a photo or illustration
7. Use photos of real people
summary
1. Showcase products or services related to the subject
What will happen when someone reads this content? What information will they gain? Showing this physically first is also an effective strategy for content marketing.
For example, if a visual content creation agency is creating a page called "How to Create Great-Looking Infographics," they could include an image of some great infographic examples lined up like tiles near the title.
Not only will it serve as an example of the products your company can create, but it will also be of great help to readers who come to your site wanting to read your content in expanding their imagination about what they ultimately want to acquire.
2. Show an interactive demo
Helping visitors understand is very important for companies aiming to improve CVR . That's why we want to try interactive content. Experiences help understanding. It is possible to incorporate "demonstrations" into content marketing, where visitors can operate the content and the results are displayed.
For example, if you sell fonts, you can include demos on your landing page to help customers quickly understand what you do, by showing them how to change sample text into different fonts and styles with a simple pull -down or click .
You can make your demo more memorable by using some creative ideas, such as making the sample text large and easy to read, or by making the sentences interesting and to the point.
There are several important elements to attracting potential customers with a landing page, but the one I would like to introduce today is visual ingenuity. The visual content of a landing page can be described as "the way applicants dress at an interview venue," but what happens when you apply a proven marketing tactic to content marketing?
Let's take a look at seven tactics published on a content gambling data vietnam marketing blog run by UBM , a long-established global media company headquartered in the UK .
Download the document here
Contact us
- table of contents -
1. Showcase products and services related to your topic
2. Show an interactive demo
3. Use original illustrations to help readers imagine the situation you want to convey
4. Use icons to reinforce content
5. Use a bold CTA button
6. Point out the CTA button with a photo or illustration
7. Use photos of real people
summary
1. Showcase products or services related to the subject
What will happen when someone reads this content? What information will they gain? Showing this physically first is also an effective strategy for content marketing.
For example, if a visual content creation agency is creating a page called "How to Create Great-Looking Infographics," they could include an image of some great infographic examples lined up like tiles near the title.
Not only will it serve as an example of the products your company can create, but it will also be of great help to readers who come to your site wanting to read your content in expanding their imagination about what they ultimately want to acquire.
2. Show an interactive demo
Helping visitors understand is very important for companies aiming to improve CVR . That's why we want to try interactive content. Experiences help understanding. It is possible to incorporate "demonstrations" into content marketing, where visitors can operate the content and the results are displayed.
For example, if you sell fonts, you can include demos on your landing page to help customers quickly understand what you do, by showing them how to change sample text into different fonts and styles with a simple pull -down or click .
You can make your demo more memorable by using some creative ideas, such as making the sample text large and easy to read, or by making the sentences interesting and to the point.