From smart speakers to TVs to our mobile devices, voice-controlled personal assistants are being embedded in everything around us. As autonomous vehicle technology continues to develop, it is almost certain that autonomous vehicles will also have voice-operated functions built in. After all, many existing Internet cars already have voice-driven capabilities.
All the while, these voice-interactive devices, which respond to and fulfill our verbal commands, are learning more about us. They are learning how to distinguish the voices and intonations of different members of the family, and they are starting to proactively guess what information we might need.
72% of owners of devices like smart speakers already say they are chinese overseas british database part of their daily lives. So as these devices continue to evolve, the content and services they offer will continue to grow, and the ways we communicate with them will become easier. the way we browse content on social media. After all, you can now ask Amazon's Alexa to read you a summary of your tweets.
As this type of technology continues to develop and more users adapt, marketers need to be prepared in advance. Start by thinking about what type of content can be delivered through smart speakers. Designing a brand new solution for a need that users may not know about is at the heart of marketing; and what type of information or content your target audience may be looking for on social media, and would it be easier if it were delivered in this new way? If you need some help, take a look at the data Google collects from their users on the types of information users want to get through smart speakers:
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