Key points for operating owned media

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Let's take a look at the key points of managing owned media.

Continue to provide content that can solve customers' concerns and problems
The premise of owned media is to create content that reaches "people who do research." In order to reach potential customers and turn them from potential customers into customers, it is necessary to deliver content that solves their problems and issues.

Creating content with SEO in mind
Knowledge of SEO is essential for blog-style owned media that aims to gambling data india rank highly in search results . Add articles for the keywords you set during construction and related keywords.

When writing an article, it is essential to include keywords in the title and H2 heading. Be sure to also include related keywords in the body of the article.

Monitor your content's ranking
It is essential to monitor your search rankings regularly, such as once a month or once a week, using Google Analytics or similar tools.

However, while it is relatively easy to read the reasons why a ranking has gone up, it is difficult to guess the reasons why a ranking has not gone up. While monitoring the rankings, we will rewrite the keywords that are likely to take the top spot from the content that has risen in rankings.

Rewriting content
Generally speaking, middle keywords ( about 1,000 monthly searches ) and small keywords ( about 100 monthly searches ) tend to rank higher than big keywords ( about 10,000 monthly searches ) . It is recommended that you prioritize rewriting content based on middle and small keywords.

Also, when rewriting, prioritize adding content over modifying it. Add content so that it is more comprehensive with related keywords.

It is also important to decide on a rewrite policy based on indicators such as visit time and bounce rate. If the visit time is short, it is effective to edit the introduction to make it more interesting, or to use a lot of images to make reading less stressful. If the bounce rate is high, introduce related articles to increase the site's browsing rate.

Additionally, we recommend creating illustrations or inserting lists or other charts to make the document easier to read.

Check whether owned media is in line with company policy
Adding and rewriting content is an important task that plays a central role in operating an owned media, but care must be taken not to lose sight of the site's concept. Changes in company policy may also require a site renewal.