Continuously deepen user relationships

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According to Tmall's category growth "dashboard" - the GROW model, the operational focus of emerging brands in the future includes the following four aspects:

-Crowd penetration
The initial target population penetration is the core of the operation to stimulate consumers to buy more products. Penetration can be improved from the following four aspects: target population penetration, industry population penetration, full network new penetration, and cross-category and multi-channel cross-penetration.

– User repurchase power and achieve overseas chinese in worldwide database high-frequency repurchase across categories and multiple scenarios. Promote consumers to purchase products more frequently and repeatedly. Generally, there are four ways to increase repurchase power: repurchase by old brand customers, deepening membership relationships, repurchase across categories, and repurchase in multiple scenarios.

– Product price power
Product, content, and service upgrades can achieve higher brand premiums. Consumers’ purchase of price-upgraded products will greatly increase the contribution of the brand’s total growth opportunities. There are four ways to increase product price power: product premium, content added value, service added value, and brand premium.