The (growing) role of Marketing Automation
Posted: Mon Mar 17, 2025 6:19 am
Marketing Automation means being able to deliver the right content to the right person at the moment they're most likely to pay attention. To achieve this, it's necessary to intelligently collect and analyze—and in this regard, the role of AI and machine learning algorithms is increasingly important—the enormous amount of data that customers generate in their interactions with the company. The goal is to listen to and understand their needs in order to personalize the value proposition and encourage them not only to choose us today, but also to confirm their preference in the future.Digital Sales: How to Structure a Fast-Tracking Sales Organization
CRM , Sales Strategies , Sales Force / By Editorial Staff
To stand out from the competition, companies must digitize their sales processes. Find out how.
Table of contents
The spread of the internet and social media has changed the consumer purchasing process, making it gambling data philippine essential to transform the sales process by adopting digital tools, i.e., Digital Sales , and, in addition, by digitizing marketing processes . Change is necessary to succeed in a world that has shifted from a paradigm of information scarcity to one of abundance .
From rented care to owned care
Today, the truly scarce resource is attention. This has led to a shift in the focus of marketing from rented attention to owned attention .
What do we mean? Traditionally, marketing captured part of the attention that a third party had already created: TV advertising, for example, interrupts a movie or program that has already gathered an audience around it. In this case, it's rented attention.
Today, this is no longer enough. To guide the buyer's purchasing process, in B2B, or the consumer's, in B2C, it is necessary to build a dedicated audience, governed by the organization. It is the way information is managed and utilized that determines victory or defeat.
CRM , Sales Strategies , Sales Force / By Editorial Staff
To stand out from the competition, companies must digitize their sales processes. Find out how.
Table of contents
The spread of the internet and social media has changed the consumer purchasing process, making it gambling data philippine essential to transform the sales process by adopting digital tools, i.e., Digital Sales , and, in addition, by digitizing marketing processes . Change is necessary to succeed in a world that has shifted from a paradigm of information scarcity to one of abundance .
From rented care to owned care
Today, the truly scarce resource is attention. This has led to a shift in the focus of marketing from rented attention to owned attention .
What do we mean? Traditionally, marketing captured part of the attention that a third party had already created: TV advertising, for example, interrupts a movie or program that has already gathered an audience around it. In this case, it's rented attention.
Today, this is no longer enough. To guide the buyer's purchasing process, in B2B, or the consumer's, in B2C, it is necessary to build a dedicated audience, governed by the organization. It is the way information is managed and utilized that determines victory or defeat.