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Posted: Mon Mar 17, 2025 6:10 am
Marketing budgets are on the rise: two out of three CMOs have increased them in 2022
B2B Marketing / By Editorial Staff
Despite several events testing their work over the past year, marketing managers remain optimistic. Average spending is 9.5% of company revenue, increasing but lower than before the pandemic. The real challenge that remains is the war for talent. The results of the Gartner survey.
After a historic low in 2021, marketing budgets increased in 2022, reaching 9.5% of company revenue (up from 6.4% the previous year). These are undoubtedly steps forward, but spending remains below the pre-pandemic level, which reached 10.9% of total revenue between 2018 and 2020.
These are the conclusions of the Gartner 2022 CMO Spend and Strategy Survey , the annual research conducted by gambling data mexico the analysis firm and presented last May during the Gartner Marketing Symposium , in which up to 450 CMOs and marketing leaders from North America and Western and Northern Europe participated and were interviewed. The survey expanded the scope of the research to the Finance, Healthcare, Media, Consumer Goods, Travel & Hospitality, IT & Business Services and Tech Products sectors.
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“Despite inflation, the Russian-Ukrainian conflict, a supply chain crisis exacerbated by China’s lockdown measures, and a talent war, CMOs appear optimistic . The majority of respondents believe that inflationary pressures affecting their business and customers will have a positive impact on their strategy and investments over the next year,” said Ewan McIntyre, research director and senior vice president of the Gartner Marketing Leaders practice .
B2B Marketing / By Editorial Staff
Despite several events testing their work over the past year, marketing managers remain optimistic. Average spending is 9.5% of company revenue, increasing but lower than before the pandemic. The real challenge that remains is the war for talent. The results of the Gartner survey.
After a historic low in 2021, marketing budgets increased in 2022, reaching 9.5% of company revenue (up from 6.4% the previous year). These are undoubtedly steps forward, but spending remains below the pre-pandemic level, which reached 10.9% of total revenue between 2018 and 2020.
These are the conclusions of the Gartner 2022 CMO Spend and Strategy Survey , the annual research conducted by gambling data mexico the analysis firm and presented last May during the Gartner Marketing Symposium , in which up to 450 CMOs and marketing leaders from North America and Western and Northern Europe participated and were interviewed. The survey expanded the scope of the research to the Finance, Healthcare, Media, Consumer Goods, Travel & Hospitality, IT & Business Services and Tech Products sectors.
image
“Despite inflation, the Russian-Ukrainian conflict, a supply chain crisis exacerbated by China’s lockdown measures, and a talent war, CMOs appear optimistic . The majority of respondents believe that inflationary pressures affecting their business and customers will have a positive impact on their strategy and investments over the next year,” said Ewan McIntyre, research director and senior vice president of the Gartner Marketing Leaders practice .