Who are a company's stakeholders?
Posted: Sun Mar 16, 2025 10:43 am
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B2B Marketing / By Editorial Staff
No major change project succeeds without the support of stakeholders . Capable of guiding company decisions—both directly and indirectly—these figures are crucial in communication strategies.
Table of contents
Stakeholders play an important role in defining the future of a company. They are capable of overseas chinese database determining the success of a project by providing support, information, and valuable resources, both from within and outside the organization. Therefore, understanding who they are and what they want is critical to creating winning strategies.
An individual, group, or organization directly involved in the company's events and who plays an active role in contributing to its success. They may be internal or external. Through their decisions, these figures can have a significant impact (negative or positive) on the company's projects. In some cases, they are also key stakeholders, as their support is necessary for the project itself to exist.
How to define stakeholders
According to the definition on Investopedia, a stakeholder is “a party that has an interest in a company and can influence or be influenced by it.” The primary stakeholders in a typical organization are its investors, employees, customers, and suppliers. However, with the growing focus on corporate social responsibility, the concept has expanded to include communities, governments, and trade associations.
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B2B Marketing / By Editorial Staff
No major change project succeeds without the support of stakeholders . Capable of guiding company decisions—both directly and indirectly—these figures are crucial in communication strategies.
Table of contents
Stakeholders play an important role in defining the future of a company. They are capable of overseas chinese database determining the success of a project by providing support, information, and valuable resources, both from within and outside the organization. Therefore, understanding who they are and what they want is critical to creating winning strategies.
An individual, group, or organization directly involved in the company's events and who plays an active role in contributing to its success. They may be internal or external. Through their decisions, these figures can have a significant impact (negative or positive) on the company's projects. In some cases, they are also key stakeholders, as their support is necessary for the project itself to exist.
How to define stakeholders
According to the definition on Investopedia, a stakeholder is “a party that has an interest in a company and can influence or be influenced by it.” The primary stakeholders in a typical organization are its investors, employees, customers, and suppliers. However, with the growing focus on corporate social responsibility, the concept has expanded to include communities, governments, and trade associations.