Selecting platforms for SMM activity
Posted: Sun Mar 16, 2025 10:18 am
The document should outline all SMM strategy objectives , actions to be taken, target personas, accounts to be used to achieve the goal, different types of content planned, and the schedule for related releases.
The plan should specify who will create the content, the dates and times messages (posts and tweets) will be published , and the tone of voice to be used—keeping in mind, for example, that easy, spontaneous language should be reserved for the top. This is all to capture customers' attention, while less informal language is preferable when promoting the brand's image and values or managing customer service.
If you're not clear on your ideas, a good starting point for understanding how to structure your editorial plan in your Social Media Marketing strategies is to use the so-called Rule of Thirds , which states:
1/3 of the content disseminated on social media should promote the company's female database activity, its culture and values, convert Internet users into prospects, make themselves known and accompany the user in the corporate world;
1/3 of the content disseminated on social media should promote ideas and stories relevant to the sector to which they belong, to inform and provide interesting knowledge;
One-third of the content disseminated on social media should promote the brand or products, leveraging 1:1 interactions to convert and generate revenue. This may not be done in an overtly commercial way, but it's better to use the services of influencers and creators who can convey messages spontaneously, creatively, and appropriately to the target community.
The plan should specify who will create the content, the dates and times messages (posts and tweets) will be published , and the tone of voice to be used—keeping in mind, for example, that easy, spontaneous language should be reserved for the top. This is all to capture customers' attention, while less informal language is preferable when promoting the brand's image and values or managing customer service.
If you're not clear on your ideas, a good starting point for understanding how to structure your editorial plan in your Social Media Marketing strategies is to use the so-called Rule of Thirds , which states:
1/3 of the content disseminated on social media should promote the company's female database activity, its culture and values, convert Internet users into prospects, make themselves known and accompany the user in the corporate world;
1/3 of the content disseminated on social media should promote ideas and stories relevant to the sector to which they belong, to inform and provide interesting knowledge;
One-third of the content disseminated on social media should promote the brand or products, leveraging 1:1 interactions to convert and generate revenue. This may not be done in an overtly commercial way, but it's better to use the services of influencers and creators who can convey messages spontaneously, creatively, and appropriately to the target community.