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Posted: Sun Mar 16, 2025 9:50 am
Marketing in wearable devices: opportunities and challenges
By Enrique Diaz
March 5, 2025
Digital marketing
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Twitter
Youtube
marketing analyst
1 The rise of wearable devices has mom database transformed the way brands interact with consumers.
2 The rise of wearables and their impact on marketing
3 Wearable Marketing Opportunities
3.1 1. Real-time customization
3.2 2. Contextual advertising and geolocation
Tools to capture and analyze navigation data in real time
To implement these strategies, it's essential to have the right tools to collect, analyze, and act on navigation data in real time. Some of the most commonly used tools include:
Google Analytics 4 : Provides real-time data on traffic, interactions, and conversions.
Hotjar and Microsoft Clarity : Allow you to view heat maps and session recordings to understand user behavior.
Segment and Tealium : Advanced data management platforms that integrate information from multiple channels.
By Enrique Diaz
March 5, 2025
Digital marketing
Facebook-f
Youtube
marketing analyst
1 The rise of wearable devices has mom database transformed the way brands interact with consumers.
2 The rise of wearables and their impact on marketing
3 Wearable Marketing Opportunities
3.1 1. Real-time customization
3.2 2. Contextual advertising and geolocation
Tools to capture and analyze navigation data in real time
To implement these strategies, it's essential to have the right tools to collect, analyze, and act on navigation data in real time. Some of the most commonly used tools include:
Google Analytics 4 : Provides real-time data on traffic, interactions, and conversions.
Hotjar and Microsoft Clarity : Allow you to view heat maps and session recordings to understand user behavior.
Segment and Tealium : Advanced data management platforms that integrate information from multiple channels.