The difference between brand strategy and positioning
Posted: Sat Feb 22, 2025 10:42 am
Many experts do not see the difference between these terms and consider them synonyms, however, there is a difference. The concept of brand positioning includes the development of an individual image of the company in the eyes of the masses. It is aimed at attracting customers, winning them over and retaining them as long as possible.
Brand strategy has a larger scope. It is a whole complex of strategic decisions, india mobile database thanks to which the necessary image will be fixed in the consumer's mind. The platform is only one element of the strategy, but it is very important.
This is a huge job that should determine the conscious choice of consumers, which the manufacturer will focus on. This concerns the product itself, its distinctive characteristics, and the chosen type of communication. The brand strategy decides how exactly the production will fix in the thoughts of the target audience the image that the company has predetermined for itself.
Volvo is known for its slogan, which sounds like this: "What's the most valuable thing in a luxury car? Your life." The Swedish manufacturer can afford such a slogan because the company is an informal leader among cars in terms of safety. This is what its strategy is based on, and the brand stands out favorably from other competitors, of which there are many in the automotive industry.
Brand strategy has a larger scope. It is a whole complex of strategic decisions, india mobile database thanks to which the necessary image will be fixed in the consumer's mind. The platform is only one element of the strategy, but it is very important.
This is a huge job that should determine the conscious choice of consumers, which the manufacturer will focus on. This concerns the product itself, its distinctive characteristics, and the chosen type of communication. The brand strategy decides how exactly the production will fix in the thoughts of the target audience the image that the company has predetermined for itself.
Volvo is known for its slogan, which sounds like this: "What's the most valuable thing in a luxury car? Your life." The Swedish manufacturer can afford such a slogan because the company is an informal leader among cars in terms of safety. This is what its strategy is based on, and the brand stands out favorably from other competitors, of which there are many in the automotive industry.