Contextual and contextual media advertising
Posted: Sat Feb 22, 2025 10:41 am
Contextual advertising is an advertisement (in text or graphic format) that meets the specific interests of the user and is placed in the search engine results or on partner sites. The terminology is not accidental. Such advertising is shown to the user only when he enters a query corresponding to the topic of the advertisement in the search line. In other words, a certain verbal environment (context) is required for its formation.
Classification of contextual advertising: search and thematic
Search . This type of advertising implies that the user sees a full match of the pop-up ad with the text of their own query in the search engine. Most often, these are the first and last 3-4 positions on the Yandex or Google search results page. As a rule, they contain the “advertisement” mark, which in most cases goes unnoticed.
Thus, you make an intuitive transition to the corresponding link, and the ireland cell phone number list advertiser receives in you a visitor to his web resource. This type of contextual advertising involves placement directly in the search engine. And it more accurately meets the interests of potential buyers/customers. It is due to these features that this marketing tool is recognized as more effective.
Thematic. However, the match for the request can also be partial, representing an intersection of interests. For example, when searching for a bouquet, you can end up on a site dedicated to women's topics, and specifically on a page dedicated to choosing or independently composing flower arrangements. When viewing an article, the visitor sees ads that may also interest him (for example, about the sale of cosmetics, jewelry, travel packages from travel agencies).
Pictures and captions that appear on the side or between the lines of the text itself do not reflect the entered query in an exact form. However, they are within the scope of his possible interests (in this example, women's). Thematic advertising is already visible on the site - users usually stay longer viewing such ads. This type provides a very large coverage of the target audience, but the immediate effectiveness is lower than that of search.
Classification of contextual advertising: search and thematic
Search . This type of advertising implies that the user sees a full match of the pop-up ad with the text of their own query in the search engine. Most often, these are the first and last 3-4 positions on the Yandex or Google search results page. As a rule, they contain the “advertisement” mark, which in most cases goes unnoticed.
Thus, you make an intuitive transition to the corresponding link, and the ireland cell phone number list advertiser receives in you a visitor to his web resource. This type of contextual advertising involves placement directly in the search engine. And it more accurately meets the interests of potential buyers/customers. It is due to these features that this marketing tool is recognized as more effective.
Thematic. However, the match for the request can also be partial, representing an intersection of interests. For example, when searching for a bouquet, you can end up on a site dedicated to women's topics, and specifically on a page dedicated to choosing or independently composing flower arrangements. When viewing an article, the visitor sees ads that may also interest him (for example, about the sale of cosmetics, jewelry, travel packages from travel agencies).
Pictures and captions that appear on the side or between the lines of the text itself do not reflect the entered query in an exact form. However, they are within the scope of his possible interests (in this example, women's). Thematic advertising is already visible on the site - users usually stay longer viewing such ads. This type provides a very large coverage of the target audience, but the immediate effectiveness is lower than that of search.