Reducing the frequency of display in the advertising system
Posted: Sat Feb 22, 2025 10:21 am
To prevent banner blindness and audience irritation, you can set limits on the frequency of impressions. This can be done through the settings of advertising systems, specifying how many times over a certain period one ad should be shown to one user. For example, in Google Ads* and Yandex Direct, you can set the frequency of impressions at the campaign or ad group level.
How Andata can help in managing the Republic of Kazakhstan
Using the Andata platform can greatly simplify the management of advertising campaigns and achieving optimal frequency of impressions.
Analytics and reporting
Andata provides intuitive dashboards to analyze audience parameters for bid adjustments , CPL and other metrics . This allows you to quickly make informed decisions and promptly respond to changes in advertising campaigns.
Event-based markup
With Tag Manager, you can easily mark events on your website and transfer conversion data to advertising systems and analytics systems to optimize key advertising campaign indicators such as ROMI , CR , DRR . This helps collect norway mobile database reliable data and use it for further optimization.
AI Optimizer
AI Optimizer automatically adjusts advertising campaign parameters to scale the number of conversions from advertising campaigns, reduce the cost of attracting a lead, or maintain it at the expected level without reducing the number of conversions. This allows advertisers to optimize their campaigns without unnecessary effort.
Example of a successful case
One of our clients, an online booking service, increased conversions and reduced CPL by optimizing an advertising campaign using Andata tools. Read the case study for more details.
How Andata can help in managing the Republic of Kazakhstan
Using the Andata platform can greatly simplify the management of advertising campaigns and achieving optimal frequency of impressions.
Analytics and reporting
Andata provides intuitive dashboards to analyze audience parameters for bid adjustments , CPL and other metrics . This allows you to quickly make informed decisions and promptly respond to changes in advertising campaigns.
Event-based markup
With Tag Manager, you can easily mark events on your website and transfer conversion data to advertising systems and analytics systems to optimize key advertising campaign indicators such as ROMI , CR , DRR . This helps collect norway mobile database reliable data and use it for further optimization.
AI Optimizer
AI Optimizer automatically adjusts advertising campaign parameters to scale the number of conversions from advertising campaigns, reduce the cost of attracting a lead, or maintain it at the expected level without reducing the number of conversions. This allows advertisers to optimize their campaigns without unnecessary effort.
Example of a successful case
One of our clients, an online booking service, increased conversions and reduced CPL by optimizing an advertising campaign using Andata tools. Read the case study for more details.