How to optimize advertising in Yandex.Direct for Ozon using Andat
Posted: Sat Feb 22, 2025 10:00 am
The main difficulties in setting up advertising on product cards in Ozon and WB are related to the impossibility of installing your own counter from Yandex Metrica on product pages, so there is no way to optimize advertising campaigns to achieve goals. You can only direct traffic to the marketplace.
Now the situation with Ozon has improved: Yandex automatically creates a Metrica counter that takes into account sales on Ozon. Now this is implemented in the same way as its own marketplace - Yandex Market. That is, sales data from Ozon is pulled into Direct, which allows you to see conversions.
At the time of publication, it is not possible to work with Wildberries in this way - conversions are not pulled into Direct, that is, information about conversions is not transmitted.
Andata further trains Yandex Direct for Ozon marketplace advertising campaigns morocco mobile database by analyzing data on conversions and user interactions, and based on this data automatically adjusts bids and campaign settings via the Yandex Direct API interface.
In this article, we explain what needs to be done to optimize an advertising campaign in Andata and further train Yandex autostrategies via EPC for products available on Ozon.
Content
What Andata offers for tracking and optimizing the advertising campaigns of marketplaces in Yandex.Direct
The setup process
Optimizing advertising campaigns with Andat
Now the situation with Ozon has improved: Yandex automatically creates a Metrica counter that takes into account sales on Ozon. Now this is implemented in the same way as its own marketplace - Yandex Market. That is, sales data from Ozon is pulled into Direct, which allows you to see conversions.
At the time of publication, it is not possible to work with Wildberries in this way - conversions are not pulled into Direct, that is, information about conversions is not transmitted.
Andata further trains Yandex Direct for Ozon marketplace advertising campaigns morocco mobile database by analyzing data on conversions and user interactions, and based on this data automatically adjusts bids and campaign settings via the Yandex Direct API interface.
In this article, we explain what needs to be done to optimize an advertising campaign in Andata and further train Yandex autostrategies via EPC for products available on Ozon.
Content
What Andata offers for tracking and optimizing the advertising campaigns of marketplaces in Yandex.Direct
The setup process
Optimizing advertising campaigns with Andat