Target audience of the business

tanjimaju200 · Post by **tanjimaju200** » Sat Feb 22, 2025 9:52 am

Can everyone be the target audience? No. Even the most popular goods and services have their own circle of consumers, which does not include absolutely the entire population of a city or country. For example, white bread is increasingly less often bought by those who watch their figure or have gluten intolerance, bank cards are not used in small rural settlements, since there are no terminals and ATMs there, etc.

The situation when a business owner decides that his product/service is universal and needed by everyone without exception usually leads to failure. It is impossible to build a quality marketing strategy with such an approach.

Even theoretical acquaintance taiyuan mobile number database with your target audience will help to solve many related problems: what to sell, where to sell and how to sell? If you have not yet decided on the platform and assortment, the target audience will help you do this - in fact, it will tell you where, how, when and what is convenient for them to buy.

Important points
A detailed description of the client profile will provide a “guideline” for creating a unique selling proposition that satisfies the maximum number of requests from a specific category of people.

It is important to keep in mind that the portrait of the target audience may change over time - this is absolutely normal, since society is developing, and the processes occurring in it are dynamic.

In order to maintain a certain level of sales and strengthen your position in the market, it is necessary to conduct research regularly. It is important to identify changes in the portrait of the end consumer and make a decision: to leave the product the same and look for a new target audience or to grow together with the original client and adapt the product to his new needs.

Incorrect definition of the target audience entails a decrease in profits and an increase in costs : an attempt to sell a product to a category of citizens who do not need it will lead not to success, but to losses.