Which is not far behind Google in terms of education

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This is doubly true for the rapidly developing digital marketing. Therefore, we bring tips on where you can learn and increase your expertise. And not only for beginners, but also for advanced PPC specialists, because even professionals should not stop developing their skills and knowledge. A Clicker's Guide to PPC Advertising A real fountain of knowledge is the Clicker's Guide to PPC Advertising from zaklik. developed by PPC specialist Petra Větrovská. She regularly updates her guide according to the latest updates. Thanks to the clearly arranged chapters, you will find everything in it - from explanations of terms, metrics and basic procedures for creating ads to more advanced chapters, in which you will learn, for example, how to run Christmas PPC campaigns.

You can easily find the problem you are currently solving in it, and you will get answers to almost all basic PPC questions. Google Skillshop Google offers a wide range of educational materials and Bosnia and Herzegovina Mobile Database free courses, which you can find, for example, on the Google Skillshop platform. Thanks to the very playfully designed courses, as is usual with Google (if you have a Google Digital Garage, you will understand), you can add certifications in the areas of Google Ads Search, Display, Shopping, Apps, Video and more to your collection. Suitable for beginners and advanced users. Sklik Academy When it comes to Google, in the Czech environment we cannot miss Sklik.

It offers two options – a short summary course on Sklik for marketers or a more comprehensive Sklik course for specialists. It is presented in text form and slightly resembles a help. It covers all types of campaigns and is very informative for beginners. Digisemester The highest quality educational course in the Czech environment is definitely Jindřich Fáborský's Digisemester, which collects information from the largest capacities in the field of PPC. It offers several regularly updated video courses, of which we especially highlight PPC advertising for advanced and strategically led by Markéta Kabátová and Petr Bureš from uLab. The course, as its name suggests, deals with the strategic work of PPC specialists and is suitable for those who have been clicking for some time. For beginning clickers, the very comprehensive course E-commerce Marketing.