He wanted to prove that even if, the so-called search intent is more important. This is the specific intention of users who search on the Internet. He found that even if a specific keyword has no search volume, keywords whose search intent is the same already have a certain search volume. The sum of these searches is called intent volume. Case study: Optimization for phrases with zero search volume He published a short, high-quality 260-word article on his website. The keyword he targeted was very long, containing 9 words. In 12 months, he managed to get 711 clicks , of which almost 40% were from the literal form of his keyword . One that should not have had any search volume! Is there a future in keywords with zero search volume?
The combination of the fact that long tail keywords can have a higher chance of converting and the low competition of keywords with “zero search volume” can provide a certain amount of new opportunities. Mark presented us with a very interesting concept in his presentation, which he then supported with real data. For me personally, this Bolivia Mobile Database presentation completely changed the way I will look at keywords. 9. Maciej Wróblewski – Implement Digital PR into your SEO strategy before it's too late (by Ania Podruczna) During the SEO conference in Brighton, I attended a lecture by Maciej Wróblewski on incorporating digital PR into SEO strategy. Impostor syndrome The goal of digital PR is 70% to gain backlinks, 52% to increase brand awareness and 26% to get media mentions.
However, SEO in digital PR also includes a mindset that particularly affects SEO specialists. They are often the ones who suffer from the imposter syndrome, which describes them as high -performing individuals who, despite their objective successes, fail to internalize their successes and have constant self-doubt and fear of being exposed as fraudsters or scammers. Only 0.5% of users on LinkedIn consider themselves SEO specialists A simple test of entering the keyword SEO into the search engine on Linkedin revealed that only 0.5% of users call themselves SEO specialists.